Acquisition Manager

Position Overview

The Acquisition Manager will operate within the Branch Banking department, reporting to the Branch Sales Manager. This full-time role at a branch location focuses on acquiring new customers for liability products and enhancing relationships with existing clients through cross-selling.

Primary Responsibilities

• Acquire new liability customers primarily from open market sources.
• Support CRS - unsecured loans team by converting existing borrowing customers into liability product customers.
• Strengthen client relationships by cross-selling suitable products tailored to customer profiles and needs.
• Educate customers on using ATMs and Banking Correspondents (BCs) to promote alternative channels.

Targets and Scope

• Achieve assigned branch targets for liabilities including Current Accounts (CA), Savings Accounts (SA), Term Deposits (TD), and specific customer segments like Non-Resident, Senior Citizens, and High Net Worth Individuals.

Key Duties

• Meet liability acquisition targets through open market and converting existing borrowers.
• Utilize branch-generated leads, personal referrals, and alternative channels to acquire customers meeting eligibility criteria.
• Maintain a prospects database, engage selectively with clients, and manage ongoing relationships.
• Collaborate with CRS unsecured loans team in field visits to boost conversions.
• Cross-sell secured loan products and provide quality leads to loan officers.
• Provide customer insights and product feedback to the Sales Manager - Liabilities.
• Deliver courteous, professional service ensuring prompt and accurate support to customers.
• Minimize customer dormancy and attrition through continuous engagement.
• Resolve customer inquiries related to accounts, fixed and recurring deposits, remittances, and third-party products.
• Assist customers in completing account opening forms and verifying KYC documentation in compliance with regulatory norms.
• Promote the use of alternative channels such as ATMs and BCs, including customer assistance in ATM cash dispensing.
• Stay informed about liabilities and other branch products to support internal sales teams.
• Facilitate resolution of liability product queries raised by CRS-unsecured loans colleagues.
• Participate in mandatory training programs and adhere to performance review cycles within schedules.

Minimum Qualifications & Skills

• Graduate degree, preferably in commerce or related fields.
• At least 3 years of relevant sales experience, favorably in retail banking.
• Certified with AMFI or IRDA qualifications.
• Fundamental knowledge of retail banking products and documentation procedures.
• Strong process adherence and communication skills; fluent in the local language.
• Demonstrated courteous customer service, effective time management, selling aptitude, and telephonic cold calling capability.
• Willingness to travel or relocate based on business needs and growth opportunities.
• Proficient in planning, organizing, execution, relationship management, and customer-centric approaches.

Collaborations

• Coordinate internally with unsecured loan teams, secured loan officers, operations, product & marketing teams, and HR functions.
• Interact externally with BC agents to support acquisition and servicing objectives.

Administrative Information

• Prepared by: Priyanka Pal (20-03-2026)
• Reviewed by: Jyothi Mohan (24-03-2026)
• Last updated by TM Team (27-03-2026)

Additional Notes

This document is for internal use only.