Specialist, Customer Acquisition

Job Overview

The Customer Acquisition Specialist will be instrumental in expanding the advertiser base within the small and medium business (SMB) segment across the Asia-Pacific and Japan (APJ) region. This role requires identifying and engaging prospective clients, qualifying leads, and managing the sales pipeline from initial contact to deal closure or handoff.

Key Responsibilities

• Conduct research on target accounts and devise customized outreach strategies.
• Utilize data analysis and insights to prioritize high-potential prospects.
• Perform proactive prospecting and consultative selling to assist customers in growing their businesses through digital advertising solutions.
• Manage inbound and outbound sales leads effectively and convert inquiries into sales opportunities.
• Build and maintain a qualified sales pipeline using CRM platforms and engagement tools.
• Engage decision-makers with tailored value propositions to drive sales.
• Collaborate with cross-functional teams including sales and marketing to optimize outcomes.

Required Skills and Experience

• Proven experience in outbound prospecting through phone, email, and professional networks.
• Competence in managing and qualifying inbound sales leads.
• Background in lead generation, business development, inside sales, or digital advertising sales.
• Ability to conduct discovery discussions to uncover client needs and challenges.
• Experience with CRM systems, with Salesforce preferred, and sales engagement technology.
• Analytical mindset leveraging data and AI tools to enhance prospecting success.
• Strong communication, relationship management, and stakeholder engagement capabilities.
• Skillful at managing multiple priorities in dynamic settings.

Preferred Qualifications

• Minimum two years of experience in sales development roles, customer acquisition, or related digital sales positions.
• Experience in both inbound and outbound sales activities.
• Familiarity with selling digital advertising, marketing technology, SaaS, or similar B2B products.
• Demonstrated achievement in generating sales pipelines and meeting acquisition targets.
• Capability to conduct in-depth research and account mapping to tailor outreach.