Social Media Manager

Role overview

This position is for a Social Media Manager who will own the strategy, content pipeline, and day-to-day management of TikTok and Instagram profiles. The work blends personal branding, short-form video production, and organic growth.

The person in this role will take the client’s raw ideas and shape them into polished, premium content. The goal is to build a credibility-first, education-led presence from the beginning and help attract the right audience naturally.

About the client

The client is a life insurance agent whose focus is on family protection and benefits for union members. The brand is intended to feel exclusive and high-end, more like a private, members-only community than a broad public page. It should prioritize education and trust, with the aim of creating a polished profile that brings in organic interest and referral opportunities.

Responsibilities

• Create and own a full social media strategy for TikTok and Instagram, starting from scratch.
• Set the main content themes, brand direction, and a regular posting schedule.
• Convert the client’s ideas into refined short-form content.
• Handle content creation and editing end to end, including Reels, TikToks, Shorts, captions, graphics, and written copy.
• Lead the personal rebrand so the presence feels unified, premium, and education-focused.
• Develop content that explains life insurance, family protection, and generational wealth in a clear, approachable, and non-salesy style.
• Increase organic reach to generate interest, community engagement, and referrals.
• Monitor engagement, share performance updates, and keep improving the content approach.

Requirements

• Hands-on experience growing TikTok and Instagram accounts, supported by a portfolio and measurable outcomes.
• Strong capability in short-form video work, including concepting, guiding filming, and editing.
• Good skills in graphic design, caption writing, and copywriting.
• Experience building personal brands or founder-led brands, including rebrand projects.
• An eye for refined, premium visuals that feel curated rather than generic or corporate.
• Ability to simplify complex or educational topics into engaging content; familiarity with finance or insurance is an advantage.
• A growth approach centered on organic engagement, community building, and referrals rather than paid advertising.
• Flexible, self-driven, and collaborative, with the ability to take direction and execute independently.
• Availability during EST working hours.

Working arrangement

This is a part-time onsite role based in Pennsylvania, United States.

Additional information

No stipend or salary amount was provided. No fixed opening count, start date, or application deadline was shared.