Social Media Manager

Role Overview

We are seeking a proactive Social Media Manager to devise and implement strategies that elevate brand visibility and interaction across multiple digital platforms. This position demands creativity in content creation, campaign management, and analytics-driven performance optimization.

Key Responsibilities

• Develop comprehensive social media plans aimed at increasing brand engagement and awareness.
• Schedule, create, and publish diverse content types including posts, graphics, videos, and reels across channels such as Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and Pinterest.
• Compose compelling captions, blog content, and promotional materials that reflect the brand's tone.
• Oversee social media accounts to maintain consistent branding and manage interactions including responses to comments, messages, and community engagement.
• Lead the planning and execution of campaigns, contests, and promotional events on social media.
• Monitor industry trends and competitor activities to identify new opportunities for digital marketing.
• Utilize analytics tools to measure campaign performance, generate detailed reports, and adjust strategies based on key metrics like engagement, reach, and conversions.
• Collaborate with internal teams—marketing, design, sales, and content creation—to align social media efforts with business goals.
• Manage relationships and coordinate marketing activities with influencers and brand ambassadors.
• Administer paid advertising campaigns on social media, keeping track of budgets and ensuring optimal results.
• Maintain a publishing schedule to ensure timely content dissemination aligned with campaign timelines.
• Oversee the company's online reputation, addressing customer feedback in a professional manner.
• Perform research on keywords, hashtags, and target audiences to maximize content visibility.
• Assist with broader digital marketing initiatives including email campaigns and promotions.
• Stay informed about changes in social media algorithms and adopt best practices to maintain platform effectiveness.
• Guarantee brand consistency in messaging and visual identity across all channels.
• Support lead generation and customer acquisition efforts by leveraging social media marketing techniques.

Required Skills & Competencies

• Expertise in social media management and strategic content planning.
• Strong writing skills with experience in copywriting for various digital formats.
• Proficiency with graphic design applications such as Canva, Adobe Photoshop, and Illustrator.
• Video editing abilities using tools like CapCut, Premiere Pro, After Effects, or equivalents.
• Familiarity with management platforms such as Meta Business Suite and LinkedIn Campaign Manager.
• Experience running paid campaigns on Facebook, Instagram, and LinkedIn Ads platforms.
• Knowledge of SEO practices and hashtag optimization techniques.
• Ability to analyze data via Google Analytics and social media analytics to drive decision-making.
• Creative storytelling skills paired with visual content creation.
• Strong communication and interpersonal abilities.
• Competent in time management and handling multiple projects simultaneously.
• Analytical mindset with the capability to generate comprehensive performance reports.
• Awareness of current social media trends and adaptability to evolving digital landscapes.