Social Media Coordinator

About EY and the Opportunity

EY is dedicated to empowering your career growth within a dynamic, globally connected environment that values diversity and innovation. Join us in shaping a better working world by playing a vital role in managing our firm's social media presence to align with strategic business goals.

Role Overview

We are looking for a passionate, data-savvy marketing professional to join our Canadian Social Media team. This position is responsible for overseeing the entire lifecycle of social media campaigns, both organic and paid, to drive brand engagement and meet key performance indicators. Reporting to the Assistant Director of Social Media, you will collaborate across Brand, Marketing & Communications and other stakeholders to ensure consistent, engaging, and authentic brand messaging across platforms.

Key Responsibilities

• Coordinate and maintain the social content schedule, ensuring alignment with organizational goals and maintaining an updated editorial calendar.
• Conduct daily social media community management including listening, responding, and monitoring online conversations.
• Develop and enhance employee advocacy strategies and manage related tools to boost social presence.
• Support integrated social media campaigns across organic and paid channels, ensuring brand consistency and effectiveness.
• Monitor campaign performance by tracking metrics, generating reports, analyzing data, and recommending optimization strategies.
• Collaborate effectively with cross-functional teams in a fast-paced environment, bridging marketing and sales priorities.
• Ensure all social media content maintains high-quality brand voice and adheres strictly to style and branding guidelines.
• Continuously improve social media reporting by testing strategies, measuring against key performance indicators, and providing informed recommendations beyond superficial metrics.

Skills and Attributes

• Comprehensive understanding of social media platforms and current best practices.
• A strategic and innovative mindset focused on elevating the company’s brand presence through new social initiatives.
• Capability to handle multiple campaigns simultaneously within a high-volume, fast-paced environment.
• Motivation to learn and incorporate cutting-edge technologies that enhance social media impact and efficiency.
• Ability to collaborate across teams to create effective campaigns and content delivery.
• Positive, adaptable attitude willing to experiment, learn from results, and improve.
• Strong analytical skills with proficiency in interpreting social media KPIs and attribution models.
• Clear understanding of how social media integrates within broader marketing and corporate strategies.
• Excellent organizational skills with meticulous attention to detail and a proactive approach.

Candidate Requirements

• Minimum of 2 years' experience managing and optimizing social media campaigns across organic and paid channels.
• Experience with platforms such as LinkedIn and Instagram/Meta; familiarity with Hootsuite and Asana is an asset.
• Excellent knowledge of social media capabilities and best practices.
• Proven ability to multitask and manage projects in a dynamic, complex work environment with strong project management skills.
• Fluency in English is mandatory; bilingualism in French and English is advantageous.

Compensation and Benefits

We provide a competitive salary package based on performance and qualifications. Our comprehensive Total Rewards program includes:

• Discretionary bonus scheme
• Medical, prescription drug, and dental coverage
• Defined contribution pension plan
• Generous vacation policies plus firm-paid holidays and personal days (provincially based)
• Programs supporting physical, financial, and social well-being
• Support and coaching from experienced colleagues
• Opportunities for learning and career advancement
• Flexible working arrangements within the role’s requirements

Salary ranges by location: Toronto and Vancouver: $60000 to $90000 annually.

Additional Information

EY is committed to fostering an inclusive workplace that values diverse backgrounds and perspectives. We actively promote equity, accessibility, and the inclusion of underrepresented groups. Our recruitment process integrates AI tools to improve efficiency while ensuring human oversight of decisions.
Recruitment agencies are asked not to submit unsolicited resumes as EY does not accept them without prior agreement.