Social Media & Content Manager

About Mr. Smith

Mr. Smith is a premium Australian haircare brand focused on delivering Style, Substance, and Simplicity. Their products are crafted from Australian botanicals and essential oils to evoke a refined luxury. The company operates with an entrepreneurial and agile mindset, aiming to expand globally by enhancing their brand presence through innovative social media marketing.

Role Overview

The Social Media & Content Manager will be a core member of the Marketing team, ideal for a self-driven, creatively astute individual with expertise in luxury branding and social strategy. This role involves designing and implementing social media strategies, content creation, brand storytelling, community management, copywriting, and campaign mapping, while collaborating cross-functionally to deliver consistent messaging and impactful marketing outcomes.

Key Responsibilities

• Monitor trends in luxury, beauty, and lifestyle sectors to keep content fresh and relevant.
• Plan, develop, manage, and analyze content that aligns with the brand’s luxury identity.
• Capture on-site, event, behind-the-scenes content at headquarters, events, salons, and education sessions.
• Convert insights into actionable social strategies, including customer journey mapping.
• Create clear, consistent, on-brand copy for multiple social platforms.
• Track campaign performance and provide data-driven recommendations for optimization.
• Manage community engagement across Instagram, TikTok, and LinkedIn, supporting customer service when needed.
• Lead full campaign planning and execution including resource coordination, scheduling, and risk management.
• Coordinate social media efforts with product launches, brand milestones, and seasonal priorities.
• Maintain stakeholder communication for seamless campaign delivery.
• Manage relationships with external agencies and collaborators ensuring quality and punctuality.

Candidate Profile

• Proactive thinker with a strong ownership mindset.
• In-depth knowledge of luxury branding and consumer behavior.
• Adept at translating broad concepts into actionable, performance-driven campaigns.
• Strong skills in content creation with customer focus.
• Ability to thrive in a dynamic, fast-paced environment.
• Proficient across social media platforms, experienced with image and video editing, and familiar with tools like Later and Canva.
• Excellent written communication and copywriting abilities.
• Highly organized with efficient time management and stakeholder engagement skills.

Qualifications and Experience

• Degree in Marketing, Design, Communications, or a closely related discipline preferred.
• At least three years in marketing, content creation, or campaign management, preferably within premium retail, beauty, or arts sectors.
• Demonstrable experience developing storytelling-driven campaigns that integrate visual creativity and performance monitoring.

Application Instructions

Applicants should submit a resume, a concise cover letter, and if possible, samples or a portfolio showcasing social content capabilities. Contact will be made solely with shortlisted candidates.