SEO Analyst

About Brady Corporation

Brady Corporation is a global leader in safety, identification, and compliance solutions, serving various industries such as electronics, telecommunications, manufacturing, healthcare, aerospace, and more. With a workforce of about 6,400 employees worldwide and annual sales reaching approximately $1.51 billion as of fiscal 2025, Brady is committed to making the world safer and more productive through expert manufacturing and innovative solutions.

Job Responsibilities

• Develop creative strategies to enhance organic search traffic and increase search visibility.
• Conduct comprehensive keyword research, maintaining updated targets based on volumes and competition levels.
• Optimize on-page SEO elements including landing pages, content ideation, keyword gap analysis to identify new opportunities, metadata refinement, and redirect management.
• Collaborate with technology teams to improve site infrastructure for search engine crawlers focusing on schema markup, JavaScript crawlability, and site speed metrics such as Core Web Vitals.
• Work cross-functionally with teams such as Site Merchandising, Engineering, UX, Design, and Product to implement SEO best practices and integrate insights for planning and program execution.
• Manage backlink profiles by maximizing coverage, scouting new link-building prospects, and addressing unlinked brand mentions.
• Investigate SEO-related issues promptly, perform ad hoc data analyses, and escalate problems when necessary to ensure timely resolution.
• Continuously educate yourself on current SEO trends and tactics to comply with search engine guidelines and maintain competitive advantage.
• Advocate for a superior user experience for visitors arriving via search engines.

Qualifications

• Bachelor’s degree in communications, marketing, business, or a related field; alternatively, an Associate’s degree with 2–3 years of pertinent work experience.
• A minimum of one year of experience in search marketing.
• Proficiency with web analytics and SEO tools such as Google Analytics, Adobe Analytics, BrightEdge, and Ahrefs.
• A keen willingness to learn and adapt to the evolving landscape of search engine results page features and algorithms.

Employee Benefits

• Comprehensive medical, dental, and vision insurance starting from day one.
• Generous 401(k) retirement plan with company matching contributions.
• Paid vacation time and recognized holidays.
• Eligibility to participate in incentive programs at the full-time employee level.
• Family planning benefits including paid parental leave, fertility treatments, adoption, and surrogacy support.
• Access to tuition reimbursement programs and scholarships for employees’ children.
• Opportunities to join Employee Resource Groups for networking, professional development, and volunteer activities.
• Employee Assistance and wellness programs covering mental health, family counseling, and financial planning.
• Casual dress policy allowing employees to dress according to their daily work needs.
• Charitable donation matching through the company's Matching Gift program.

Work Environment

The position is based at Brady's headquarters in Milwaukee, Wisconsin, offering the chance to engage with a global team across more than 70 locations worldwide. Brady values diversity and inclusiveness, fostering a culture that supports growth, collaboration, and innovation.