Senior Specialist, Marketing Program Operations

Company Overview

Attentive is an AI-driven marketing platform specializing in 1:1 personalized communication that transforms how brands interact with consumers. Combining cutting-edge technology and expert human insight, it delivers tailored customer experiences through SMS, RCS, email, and push notifications. Attentive powers billions of interactions generating substantial revenue for leading clients across diverse industries.

The company has global offices and has been widely recognized for its culture and growth, ranking high in Deloitte’s Fast 500, LinkedIn’s Top Startups, Forbes’ Cloud 100, Inc.’s Best Workplaces, and the Human Rights Campaign's Corporate Equality Index.

Role Summary

The Senior Specialist on the Marketing Program Operations team will facilitate seamless execution within the marketing organization. This position demands a professional experienced in marketing or creative operations who can act as a strategic partner and effectively manage multifaceted collaborations.

A key responsibility is overseeing creative operations by acting as the main intermediary between marketing program leads and the creative department. You will ensure all campaigns, launches, and initiatives have the required creative resources, including materials like webinar slides, email templates, advertisements, and event collateral, bridging the gap from planning to production.

The role also involves managing projects for integrated campaigns and product launches, sustaining clear communication, and streamlining processes with AI-enhanced solutions.

Key Responsibilities

• Coordinate between marketing stakeholders and creative teams by managing creative briefs and directing assignments to designers; may engage with external agency partners.
• Monitor the creative team’s workload and intake, anticipating conflicts and helping prioritize tasks proactively.
• Collaborate with teams across Growth, Customer, Product Marketing, Events, and Content to ensure timely delivery of creative assets aligned with campaign milestones.
• Lead the planning and execution of integrated campaigns and product launches, including defining project timelines, assigning responsibilities, coordinating stakeholders, and ensuring deadlines are met.
• Act as a strategic advisor by identifying inefficiencies in processes or resource allocations and proposing innovative AI-driven solutions to enhance team productivity.
• Maintain central program management documentation and communicate progress updates to all relevant parties.
• Ensure thoroughness in project execution and apply lessons learned to future initiatives.

Qualifications

• 3 to 4 years of experience in marketing operations, campaign management, or creative operations.
• Solid project management skills capable of handling multiple tasks simultaneously.
• Effective liaison skills to bridge creative and non-creative team members.
• Proactive communication with problem-solving aptitude.
• Proficient with project management platforms such as Monday.com, AI tools including Claude and ChatGPT, and Google Workspace.
• Ability to thrive in a dynamic, fast-paced work environment.

Additional Information

• This is a full-time, onsite position based in the United States.
• The annual base salary range is $90,000 to $100,000, complemented by equity and benefits.
• Salary bands are determined by role, experience, and location within the US.

Company Values and Diversity Commitment

Attentive embraces a culture of swift action, collective team support, customer success orientation, personal ownership, and continuous learning. The company supports diverse backgrounds and promotes equality, offering reasonable accommodations for disabilities. All candidates are encouraged to apply regardless of whether they meet every qualification, as additional suitable opportunities may exist.