Senior Manager, Market Activation (APAC)

About Netflix and the Role

Netflix is a global leader in entertainment streaming services with over 300 million paid subscribers worldwide. The expanding Ads division focuses on innovative advertising offerings, allowing advertisers to reach engaged audiences, while providing members an option of a lower-price subscription tier supported by advertising. The Market Activation team drives go-to-market readiness and execution for both content and ad solutions across markets.

The Senior Manager of Market Activation for APAC will serve as a critical partner to Regional Ads Leadership, aligning global strategies with regional market nuances to generate competitive advantages.

Key Responsibilities

• Lead and manage regional go-to-market strategies and commercial activation efforts for products and content, including live and custom sponsorships, working closely with regional commercial teams.
• Act as the main point of coordination for Regional Ads Leadership, ensuring smooth support across market activation aspects such as product, content, sales enablement, and internal launches.
• Collaborate with global Market Activation and Product & Technology partners to adapt global strategies into executable plans tailored for local market conditions, including buyer behavior and product availability.
• Provide strategic partnership to Product Marketing by evaluating product-market fit, facilitating feedback loops, activating products, and monitoring key performance indicators.
• Ensure commercial plans are precise, transparent, and flexible, delivering timely insights and recommendations to regional commercial groups.
• Coordinate cross-functional collaboration among Sales, Marketing, Product, Finance, Legal, and Global Market Activation teams to incorporate regional needs into global programs and planning cycles.
• Lead and support regional participation in integrated go-to-market planning for consistent and seamless market execution.
• Promote knowledge exchange and best practices between regions and with global partners to foster alignment and efficiency.
• Build, lead, and develop a high-performing regional team responsible for Product Marketing in APAC.
• Coach and support the extended Market Activation team within the region, nurturing a results-driven culture focused on accountability and operational excellence.
• Define clear priorities and success metrics to ensure alignment between regional goals and global strategic frameworks.

Qualifications

• Over 15 years of extensive experience in digital advertising, sales, product marketing, and product go-to-market strategies.
• In-depth, up-to-date knowledge of the digital media and advertising landscape, including familiarity with digital advertising product ecosystems.
• Expertise in programmatic advertising and ad technology; experience in hands-on roles or strategic oversight is highly advantageous.
• A proven track record of leading teams and managing complex planning and execution across regional or international markets within large, matrixed organizations.
• Strong capabilities in managing and scaling cross-functional initiatives and influencing senior leadership and key stakeholders.
• Experience in building, guiding, and mentoring high-performing teams within fast-paced, dynamic, and complex environments.

Inclusion & Equal Opportunity

Netflix is committed to diversity and inclusion, offering meaningful interview experiences and accommodations for candidates with disabilities or other needs throughout the hiring process. The company is an equal opportunity employer, valuing diverse backgrounds and identities without discrimination based on race, religion, color, origin, gender, age, disability, and other protected characteristics.