Senior Manager, Customer Enablement & Activation

About the Role

Snowflake empowers a new era of agentic enterprise by harnessing AI-driven approaches across all functions. We seek individuals with a curious, experimental mindset who view AI not just as a tool, but as a trusted partner to solve challenges and drive impact. At Snowflake, roles transcend traditional execution, aiming to transform how work is accomplished.

Mission Overview

The Global Revenue Enablement (GRE) organization equips stakeholders—field sellers, technical experts, and partners—with the clarity, content, and skills necessary for swift and consistent execution. Customer Activation is integral to this by embedding education into account workflows early, accelerating value realization, easing expansion discussions, and safeguarding account consumption.

Key Responsibilities

• Lead education relationships with key strategic accounts in the APJ region, collaborating with account teams to create learning plans that ensure customers gain measurable benefits from training.
• Collaborate with Go-to-Market teams to support deal processes where education influences outcomes, offering scoping and tailored learning solutions.
• Analyze customer feedback and interactions to identify recurring educational needs or challenges, relaying actionable insights to curriculum developers.
• Detect education-related indicators for upselling or expansion opportunities, such as high support demand in specific product areas or requests beyond standard training scope.
• Advocate for integrating education as a fundamental component of account strategies, emphasizing its role as a safeguard for consumption rather than a mere add-on.
• Serve as a liaison across regional delivery teams and sales/customer success/solutions engineering organizations to enhance awareness and utilization of education resources.

Required Experience and Qualifications

• A minimum of 10 years in customer success, sales engineering, revenue enablement, or similar customer-facing roles within enterprise software or cloud technology sectors.
• At least 3 years in leadership or senior individual contributor roles demonstrating influence across diverse teams.
• Proven experience engaging with strategic/enterprise clients at executive and champion levels.
• Track record of developing or managing account-level education or adoption initiatives aligned with tangible business outcomes.
• Strong commercial insight connecting learning initiatives with metrics such as consumption, retention, and growth.
• Deep familiarity with APJ business culture and enterprise sales processes; willingness to work in or relocate to Singapore or Sydney.
• Exceptional communication skills with the ability to present confidently to senior executives.

Preferred Skills and Background

• Experience in data platforms, cloud infrastructure, or analytics environments, with knowledge of Snowflake’s products advantageous.
• Background covering both pre-sales and post-sales aspects of account management.
• Understanding of consumption-based revenue models and customer usage behaviors.
• Collaboration experience within global enablement or learning and development teams.
• Established network in APJ’s enterprise data or cloud ecosystem.
• Proficiency in interpreting educational and account health data to justify prioritization decisions.

Why Join Snowflake?

This role operates at the crossroads of sales strategy, customer success, and educational design, aiming to turn knowledge gaps into revenue growth. With a significant impact on pipeline, retention, and account health, you will own strategic accounts in a thriving region and partner closely with sales and success leadership to embed education into core account strategy. Snowflake is expanding rapidly, inviting innovative thinkers ready to challenge norms and contribute to a transformative future.