Senior Growth Manager

Job Overview

The Senior Growth Manager role focuses on driving substantial user and revenue expansion by managing performance indicators throughout the customer funnel, from acquisition to monetization. This involves leading targeted campaigns to boost card issuance, activation, and adoption of additional products.

Key Responsibilities

• Develop and apply data-driven strategies using segmentation and propensity models to pinpoint valuable customer segments.
• Design and conduct A/B testing to enhance conversion rates for onboarding, KYC procedures, and transactional processes.
• Translate analytical insights into practical growth initiatives to elevate overall performance.
• Create and automate lifecycle marketing campaigns across onboarding, activation, retention, and reactivation phases.
• Enhance retention rates through behavioral segmentation and tailored user engagement pathways.
• Partner with product, engineering, and design teams to refine payment-related features and improve user experience.
• Identify and resolve obstacles in onboarding, payments flow, and rewards mechanisms to streamline the customer journey.
• Develop personalized marketing campaigns leveraging CRM tools, and manage reward and offer engines to boost transaction frequency and customer loyalty.
• Optimize marketing communication channels—including push notifications, SMS, email, and in-app messaging—by applying analytics and performance evaluations.
• Monitor and iteratively improve campaign return on investment (ROI) through continuous analysis.
• Establish dashboards and reporting systems for tracking growth metrics, delivering regular performance and trend insights to senior leadership.