Senior Graphic Designer

About LEO LIN

Founded in 2017 by Leo Lin, the brand represents bold luxury designs embraced by global luxury retailers. LEO LIN aims to become a premier luxury label known for joyful, daring designs that inspire wonder, adventure, and happiness in women. The brand's mission extends beyond fashion creation to building lasting emotional connections that make clients feel special and confident in every cherished moment.

Our Values

• The Joy is in the Journey
• Luxury in Every Detail
• Lead by Listening
• Committed to Social Responsibility

Role Overview

Reporting to the Head of Brand & Marketing, the Senior Graphic Designer will assume full responsibility for brand guideline management and creative asset delivery. This role requires close collaboration with Marketing and Ecommerce teams to drive campaign visuals, lead content photo shoots, and maintain a consistent, premium brand experience across all channels.

Key Responsibilities

• Develop, refine, and enforce brand guidelines including design architecture, typography, style guides, brand books, and packaging standards across all internal and external materials.
• Ensure tonal consistency and elevated design quality across every marketing touchpoint.
• Create compelling presentation materials and templates for internal and external stakeholders.
• Serve as a core design collaborator, generating detailed creative briefs for management on design projects.
• Oversee production of seasonal lookbooks, style books, and other brand collateral.
• Manage batch retouching processes for campaign and ecommerce images.
• Lead the design of promotional assets utilized across multiple channels.
• Proactively create revenue enhancing content in both video and still formats.
• Design and produce offline materials such as retail signage, pop-up store mockups, and branding decals.
• Coordinate and supervise external agencies and partners to optimize content creation workflows.
• Regularly evaluate brand touchpoints and journey to propose and implement brand improvements.
• Create engaging, customer-focused content to increase audience interaction and drive business growth.
• Conceptualize and direct ecommerce and wholesale content shoots as well as seasonal campaign imagery in collaboration with the Head of Brand.
• Direct video content production for deployment across diverse channels.
• Manage all offline visual design projects, encompassing packaging, new season launches, and retail activations.
• Design and produce website mockups, emphasizing a mobile-first approach.
• Collaborate with ecommerce teams to enhance website pages and features for optimized user experience and engagement.
• Ensure management of creative briefs and deadlines aligns with the marketing calendar.
• Continuously strive to elevate creative standards positioning LEO LIN as an industry leader.
• Work collaboratively with team members to fulfill business goals.
• Communicate clearly and positively on projects and timelines with all departments.

Candidate Profile

• 3 to 5 years of experience in graphic design.
• Essential experience in fashion industry design; luxury brand experience is highly preferred.
• Proficient in Adobe Creative Suite including Illustrator, Photoshop, and InDesign, with proven workflow efficiency in digital design.
• In-depth understanding of global fashion trends, retail markets, and consumer behavior, combined with strong commercial awareness and brand conformity.
• Impeccable attention to detail aligned with luxury branding standards.
• Excellent organizational skills and adaptability to fast-paced environments.
• Commitment to fostering inclusive and respectful teamwork.