Senior Creative Strategist

About the Role

A partner company is seeking a Senior Creative Strategist based in Ireland to lead creative strategy for direct-response advertising campaigns. This position involves leveraging customer data and insights to devise compelling, performance-driven advertising concepts across various formats such as video, static creatives, landing pages, and AI-generated content.

Key Responsibilities

• Conduct thorough customer research, competitor benchmarking, and market analysis to uncover fresh creative angles, messaging opportunities, and positioning strategies.
• Monitor advertising trends and analyze performance metrics and competitor activities to identify optimization opportunities.
• Create high-converting concepts, scripts, briefs, and communication frameworks for diverse ad formats including short-form videos, long-form sales letters, AI-generated content, and static ads.
• Develop detailed creative briefs outlining strategic objectives, audience insights, and requirements for design and production teams.
• Partner with production teams to oversee asset creation ensuring alignment with strategy and performance goals.
• Review campaign data regularly to spot successful patterns and areas for improvement, translating findings into new creative iterations.
• Utilize AI tools to enhance research, brainstorming, concept generation, and content creation, applying strategic evaluation to outputs.
• Continuously experiment with new ideas, formats, and messaging to boost campaign effectiveness and scalability.

Candidate Profile and Requirements

• Minimum of 3 years experience in creative strategy, performance marketing, direct response copywriting, or a related area, preferably with DTC brands.
• Proven track record developing effective Meta (Facebook) ad concepts and understanding elements driving campaign success.
• Experience collaborating closely with video editors, designers, copywriters, and production teams.
• Strong knowledge of advertising metrics, creative performance analysis, and data-driven optimization techniques.
• Excellent command of written and spoken English.
• Ability to strategically plan before execution and convert insights into actionable creative guidance.
• Self-driven with a strong ownership mentality able to thrive in fast-paced, high-growth settings.
• Daily experience using AI-driven tools for ideation, research, scripting, and creative workflow integration.
• Willingness to work at least 6 overlapping hours between 9:00 AM and 6:00 PM GMT+3.

Preferred Qualifications

• Background in consumer brands such as supplements, health, beauty, apparel, or lifestyle products.
• Experience creating AI-generated user-generated content (UGC) ads.
• Familiarity with Meta Ads Manager and Meta Ad Library platforms.
• Understanding of direct-response marketing frameworks like AIDA, PAS, and value-based offer strategies.
• Proficiency using AI creative platforms such as ChatGPT, Claude, Gemini, Midjourney, Runway, or similar tools.

Benefits and Additional Information

• Competitive monthly salary between $3000 and $4500 USD.
• Fully remote work setup with flexible location options.
• 18 paid vacation days annually post-probation.
• 5 paid sick leave days.
• Health insurance coverage provided after 6 months of employment.
• Opportunities to participate in international company retreats after 6 months.
• Christmas bonus awarded after 3 months.
• Regular salary reviews and promotion considerations every 6 to 12 months.
• Work environment prioritizes innovation, experimentation, AI-driven workflows, and rapid growth.

Additional Notes

The recruitment process involves an AI-powered matching system to efficiently identify top candidates based on role requirements. The hiring partner manages all interviews and next steps directly.

Applicants' personal data will be processed according to applicable data protection laws, including GDPR, with transparency about AI tool usage to assist but not replace human decision making in recruitment.