Sales Operations Analyst

Overview

The Sales Operations Analyst role focuses on enhancing commercial performance by leveraging data analysis, CRM system management, process optimization, and AI-powered automation. This position is central to maintaining smooth commercial activities, including tendering and vendor relations, while supporting the Commercial team through precise data handling, sales insights, and efficient automation implementation. The role combines analytical expertise with operational coordination and AI technology to boost sales productivity, accurate reporting, and sales forecasting, alongside refined customer lifecycle management.

Key Responsibilities

• Oversee CRM data quality, ensuring all customer and sales opportunity information is accurate and current.
• Create and update Standard Operating Procedures related to commercial activities.
• Uphold compliance standards for commercial data management and governance.
• Collaborate with various departments to streamline processes throughout the sales cycle.
• Administer CRM platforms, establishing workflows, automation, dashboards, and reports to support the sales team’s effectiveness.
• Encourage and monitor CRM usage while addressing troubleshooting issues and coordinating support with IT or vendors.
• Conduct routine CRM data validation and cleansing tasks, maintaining full opportunity records across the sales lifecycle.
• Develop, configure, and maintain AI-driven agents to automate commercial duties, integrating AI with CRM and other business tools as appropriate.
• Design AI prompt libraries and standardized workflows for sales operations, continually testing and improving these tools to ensure optimal performance and reliability.
• Identify automation opportunities within business processes while ensuring necessary human oversight.
• Track and address AI solution quality issues, documenting AI workflows, prompts, and governance.
• Generate routine and ad hoc commercial performance analysis and dashboards providing actionable insights for decision-making.
• Prepare sales forecasting reports, pipeline analytics, tender tracking, and commercial status summaries for executive review.
• Handle commercial administrative activities including organizing documentation, managing version controls, and archiving contracts and records accurately.
• Support tender submissions by coordinating documentation and approvals, tracking follow-ups, and facilitating communication between teams.
• Monitor tender and procurement portals for new opportunities, managing vendor applications, certifications, and compliance renewal processes.
• Serve as the main point of contact for tender platform access and portal administration.

Qualifications & Experience

• Bachelor's degree in related fields such as Business Administration, Data Analytics, Computer Science, Statistics, or Information Systems.
• Additional certifications in CRM management, Business Intelligence, AI, Automation, or Data Analytics provide a competitive edge.
• Experience ranging from 2 to 5 years in Sales Operations, Revenue Operations, Commercial Analytics, or similar roles.
• Preferred exposure to fast-paced sectors like events, hospitality, or entertainment.

Skills & Expertise

• Proficiency in advanced Microsoft Excel features, including Pivot Tables, Power Query, formulas, and dashboard creation.
• Substantial experience administering CRM platforms such as Zoho CRM, Salesforce, Microsoft Dynamics, or HubSpot.
• Practical knowledge in designing and maintaining AI agents and automation workflows within sales operations.
• Competence in prompt engineering and AI workflow development.
• Understanding of tendering protocols, vendor registration procedures, and commercial documentation management.
• Strong organizational capabilities to coordinate multiple tasks and priorities effectively.
• Excellent communication, both written and verbal, tailored to support cross-functional cooperation.