Sales Analyst - Customer Analytics Associate

About the Role

The Customer Analytics Associate (CAA) is an integral part of Unilever's Customer Development team, positioned between analytics, customer strategy, category management, and sales operations. This role focuses on converting data into strategic recommendations that drive customer decisions, uncover growth opportunities, and enhance performance across major Canadian retailers.

You'll collaborate closely with Customer Business Development, Customer Strategy & Planning, Finance, Category Management, and Brand teams to influence outcomes through data-driven insights and compelling storytelling. The position involves analyzing customer, category, promotional, financial, and market data to identify opportunities, tackle business challenges, and support strategic growth initiatives.

This role offers a solid foundation for a long-term career at Unilever, combining business exposure, analytical excellence, stakeholder management, and continuous professional development. High-performing individuals demonstrate curiosity, proactivity, accountability, and a drive to improve processes continuously.

Key Responsibilities

• Analyze diverse datasets related to customers, categories, shoppers, and market performance.
• Translate complex data into actionable business insights and clear recommendations.
• Detect opportunities, risks, and emerging trends that affect customer and category performance.
• Go beyond reporting by answering critical "So what?" questions and suggesting follow-up actions.
• Create and maintain dashboards, scorecards, reporting tools, and performance reviews.
• Support forecasting, planning, assortment advice, post-event evaluations, and promotional analyses.
• Utilize data visualization technologies to clarify performance metrics and aid decision-making.
• Perform deep dives, root cause analyses, and provide forward-looking guidance.
• Work cross-functionally with Sales, Customer Strategy & Planning, Finance, Supply Chain, Category Management, and Brand teams.
• Participate in customer planning and Joint Business Planning processes.
• Establish and maintain strong internal and external stakeholder relationships.
• Share best practices, assist with team capability development, and help onboard new members.
• Continuously enhance reporting, workflows, and business processes.
• Identify opportunities to automate, simplify, consolidate, or eliminate redundant or low-value tasks.
• Leverage AI, Power BI, and other emerging technologies to boost efficiency and impact.
• Challenge the status quo with innovative approaches to business challenges and opportunities.
• Own your personal development and career advancement.
• Broaden your understanding of business areas across customers, categories, and channels.
• Develop leadership skills through influence, initiative, and continuous learning.
• Contribute to projects with impact beyond your immediate team.

Qualifications & Attributes

• Bachelor’s degree in Business, Commerce, Analytics, Economics, Mathematics, Engineering, or related fields.
• Strong critical thinking and analytical capabilities.
• Advanced proficiency in Microsoft Excel functions such as Pivot Tables, VLOOKUPs, and data analysis.
• Experience with and curiosity about AI tool applications.
• Familiarity with Power BI, data visualization, or reporting tools is a plus.
• Experience working with syndicated data (e.g., Nielsen, Circana, shopper insights) is advantageous.
• Excellent communication and presentation skills.
• Ability to handle multiple priorities effectively in a fast-moving environment.
• High curiosity, proactive initiative, and adaptability in learning.
• Proven ability to work independently and collaboratively across teams.

Compensation and Benefits

The salary range for this role is $70,000 to $75,000 annually. Compensation decisions take into account skills, experience, qualifications, and organizational needs.

This position qualifies for bonuses and long-term incentives (LTI).

Unilever offers a comprehensive benefits package, including health insurance (prescription drug, dental, vision), retirement plans, life and disability insurance, parental and sick leave, paid vacations, holidays, and access to voluntary benefits, subject to plan terms and conditions.

Diversity and Inclusion

Unilever Canada actively promotes diversity and inclusion, ensuring equal employment opportunities regardless of race, religion, gender, sexual orientation, age, disability, or other protected characteristics. Accommodations are available for applicants with disabilities throughout the recruitment process upon request.

Use of Artificial Intelligence in Hiring

AI tools are employed in candidate screening and assessment; however, hiring decisions are made by hiring managers following applicable laws and Unilever’s privacy policies.