Public Relations Coordinator

Position Overview

We are looking for a Public Relations Coordinator based in Manhattan, NY to support the newly launched TikTok Shop brand. This is a contract role initially for 3 months with a potential extension. The position requires working onsite from 8:00 AM to 5:00 PM, Monday through Friday. Candidates must be eligible to work on a W2 basis without sponsorship.

Key Responsibilities

• Drive day-to-day management of TikTok Shop initiatives in coordination with the PR team, focusing on affiliate creator campaigns.
• Maintain and support overall campaign calendars ensuring cross-functional alignment on strategy, product launches, execution, amplification, and timely reporting.
• Manage creator campaigns by developing briefs within TikTok Shop, casting and inviting 50 to 200 creators per campaign, approving sample requests, tracking content, and sharing for engagement and amplification.
• Screen between 300 to 400+ creators per campaign to select approximately 200+ creators.
• Handle over 12 campaigns simultaneously across the PINK brand.
• Coordinate creator participation, manage sample approvals alongside the fulfillment team, oversee budget tracking, and provide strategic support with the TikTok Shop team to optimize campaign performance.
• Administer a samples budget exceeding $200,000.
• Oversee content clipping activities, processing 200 to 300 videos per campaign, amounting to roughly 3,600 videos annually.
• Manage communications and troubleshoot inquiries for over 200 creators per campaign moment.
• Support live shopping strategies, contributing to the live event calendar, collaborating with social teams for low-fidelity lives, sourcing and vetting creators for live sessions, including contracting and execution, and coordinating with creative and social teams for high-production TikTok lives.
• Collaborate with social media, brand strategy, paid media, and digital teams to identify top-performing content for cross-channel amplification.
• Lead weekly meetings with cross-functional partners.
• Prepare weekly performance reports analyzing TikTok Shop creator metrics, top creators and products, and key performance indicators, distributing insights to stakeholders.
• Stay informed on all TikTok Shop trends and activities, offering recommendations to maintain innovative and best-in-class execution.
• Assist in budget management activities.
• Work collaboratively in a fast-paced setting to foster a positive team environment.
• Monitor emerging cultural moments, platform trends, and demographic behaviors to inform TikTok Shop opportunities.

Creator Program Support

• Assist in expanding the Creator Program under supervision, managing daily operations including vetting and content approval for new member admission.
• Organize and share content appropriately for marketing amplification.
• Manage calendar tasks, sampling, and budget coordination for program initiatives.
• Support weekly reporting and provide timely summaries.
• Help plan and execute engagement activities such as onsite events at stores or brand locations and focus groups.

Statusphere Campaign Support

• Execute large-scale influencer campaigns involving 700 to 1,000+ creators, ensuring delivery of timelines and content quality.
• Oversee creator onboarding, communications, and troubleshooting to maintain participation and content standards.
• Track and improve influencer content SEO and geographic impact via keyword optimization, local relevance, backlinking, and indexing.
• Coordinate with internal teams to align influencer content with brand messaging, search priorities, and geographic targeting.
• Screen creator submissions for platform compliance, keyword inclusion, tagging accuracy, and proper posting.
• Assist with campaign reporting by compiling creator metrics to boost search visibility.

Additional Information

Candidates must be capable of working on a W2 basis without sponsorship. The work schedule is Monday through Friday from 8:00 AM to 5:00 PM in Manhattan, NY with some hybrid presence required.

Ideal Candidate Profile

• Previous experience managing creator or influencer relations, particularly with TikTok or TikTok Shop platforms.
• Proficient in supporting and executing influencer campaigns.
• High attention to detail and discretion when engaging with prominent personalities.
• Knowledgeable about social media trends, platforms, and creator networks.
• Experience analyzing influencer performance via key metrics.
• Familiarity with influencer platforms and reporting tools.
• Strong interpersonal, negotiation, and communication capabilities.
• Trend-aware and culturally fluent with creative, resourceful, and results-driven mindset.
• Ability to multitask efficiently with professional conduct and strong writing skills.
• Collaborative, organized, and exhibits speed and efficiency in performance.