Preferred Relationship Manager - Retail Branch Banking

Role Overview

This position focuses on acquiring and managing High Net Worth Individual (HNI) clients within the Preferred programme, aiming to increase the profitability of client relationships through cross-selling and expanding wallet share. The role demands acting as the primary liaison for the clients' financial requirements, ensuring a premium service experience and portfolio expansion.

Key Responsibilities

• Proactively acquire new customers aligned with product criteria and portfolio goals.
• Maintain portfolio quality by managing hygiene parameters and increasing value.
• Implement strategic cross-selling of bank products tailored to customer needs.
• Minimize customer attrition while meeting and exceeding revenue objectives.
• Guarantee accurate documentation adhering to KYC and AML compliance requirements.
• Spot opportunities to deepen wallet share through additional product penetration.
• Provide prompt and high-quality customer service, resolving queries within stipulated turnaround times.
• Manage complaints proactively, ensuring effective communication and resolution.
• Encourage usage of direct banking channels and facilitate seamless portfolio transfers.

Qualifications and Skills

• Mandatory graduation degree; post-graduate qualifications are preferable.
• Certifications such as AMFI, IRDA, and NCFM are advantageous though optional.
• Strong sales acumen coupled with the ability to influence client decisions.
• In-depth knowledge of banking products and financial trends.
• Excellent planning, organizational, and communication skills.
• Awareness of the competitive landscape and market dynamics.

Key Stakeholders

Collaboration with customers, branch banking staff, operations, product teams, asset management, treasury, credit divisions, insurance partners, AMCs, and HDFC Securities is critical.