Performance Marketing Manager

Job Overview

This opportunity is offered by a partner company based in Ireland seeking a Performance Marketing Manager to spearhead user acquisition and optimize marketing effectiveness for international digital products. In a data-centric setting, you will analyze campaign metrics, user behavior, and conversion pathways to uncover growth potentials and enhance return on investment. Close collaboration with acquisition, product, and analytics teams will enable you to convert insights into strategic actions that elevate user interaction and business performance. The role offers significant ownership, influence over marketing approaches through experimentation, and engagement in impactful projects within a fast-paced, remote-first environment that prioritizes innovation and continuous learning.

Responsibilities

• Track, interpret, and refine key performance indicators throughout marketing funnels and acquisition channels, aiming to boost user conversion rates and overall product efficacy.
• Assess campaign success using KPIs such as ROI, LTV, ARPU, CTR, CPC, CPM, CPA, CPL, GGR, and NGR, making practical recommendations to enhance marketing returns.
• Generate and deliver detailed performance analyses showcasing trends, insights, opportunities, and strategic advice to stakeholders.
• Conduct thorough data evaluations to detect patterns and opportunities for optimizing user acquisition and product outcomes.
• Review and enhance conversion funnels, landing pages, creatives, and user experience to improve acquisition efficiency and customer satisfaction.
• Construct, implement, and validate hypotheses through A/B testing and experiments to progressively improve campaign outcomes.
• Monitor competitors, market developments, and new prospects to bolster marketing strategies and facilitate market expansion.
• Work collaboratively across teams to refine user experience, support product growth, and encourage data-driven decision making.

Candidate Requirements

• Demonstrated experience in performance marketing, digital customer acquisition, or marketing analytics focused on optimizing paid traffic results.
• In-depth knowledge of performance marketing metrics, attribution frameworks, conversion funnels, and customer lifecycle assessments.
• Familiarity with business intelligence and analytics platforms such as Tableau, Google Analytics, FullStory, or similar tools.
• Proficiency in user segmentation, cohort analysis, customer journey mapping, and streamlining user flows.
• Practical experience in designing, evaluating, and interpreting A/B tests to enhance marketing and product performances.
• Strong analytical aptitude to manage large datasets, recognize trends, and translate data into actionable business recommendations.
• Excellent communication and stakeholder engagement capabilities, adept at conveying complex analysis clearly.
• Self-driven with outstanding organizational skills to juggle various priorities in a dynamic work environment.
• Experience in iGaming, traffic purchase models (CPL/CPA), advertising networks, Binom, Keitaro, or UX optimization is an added benefit.

Benefits

• Full-time remote role with flexibility to work from anywhere in Europe.
• Competitive salary package commensurate with experience and skillset.
• Flexible work arrangements emphasizing a healthy work-life balance.
• 20 paid vacation days, public holidays, and paid sick leave provided.
• Extensive private health insurance coverage including support for mental health.
• Monthly allowance for personal interests such as hobbies, sports, or wellness activities.
• Allocated budget for learning, including professional development, workshops, language training, and educational materials.
• Opportunities to participate in industry events, team gatherings, and collective knowledge sharing.
• Cultivation of an innovative, collaborative cultural environment with transparent career progression and regular performance assessments.

Additional Information

This position is managed by a partner company responsible for all application processing and subsequent steps. The recruitment process uses AI-powered candidate matching for fair and efficient evaluation, but final decisions rest with human hiring teams.

Applicants’ data will be processed according to GDPR and related regulations, ensuring privacy and allowing data rights such as access, correction, or objection.

AI tools may support parts of the hiring process by reviewing applications and assessing credentials but do not substitute human judgment.