Media Manager, Consumer Marketing

Role Overview

The Global Media Organization at Meta is seeking a seasoned paid media leader to join our Family of Apps Media team, which handles media strategies for platforms like WhatsApp, Facebook, Instagram, Threads, and Creators. The chosen candidate will lead the full spectrum of media strategy and execution, collaborating with diverse teams such as Marketing, Insights & Analytics, Decision Science, Creative, Partnerships, and Marketing Technology to create cohesive campaigns linking brand goals to clear media results.

Key Responsibilities

• Design media strategies based on data analytics, aligning with business goals and market intelligence by forming and testing hypotheses utilizing past data, research, and competitor insights.
• Develop strategic briefs outlining campaign details, target audiences, channel choices, and plans for testing and learning.
• Create comprehensive, multi-platform media plans incorporating digital, TV/CTV, audio, out-of-home, paid social, and specialized programming.
• Ensure flawless execution by directing agency partners on technical setup, targeting, bid strategies, and ongoing optimizations.
• Track and analyze campaign results, resolve execution challenges, and continuously improve performance across all channels.
• Work alongside Decision Science to formulate measurement strategies, testing protocols, and learning frameworks for informed future investments.
• Oversee strategic agency partnerships focusing on accountability and enhancing activation quality.
• Collaborate cross-departmentally to deliver integrated and impactful media programs.
• Standardize media best practices and scalable frameworks to boost team productivity and campaign effectiveness.
• Manage multiple complex projects concurrently, ensuring timely deliverables.
• Offer insights on media landscape trends and provide strategic advice to marketing leadership.
• Incorporate AI tools to enhance planning efficiency, automate reporting, and expand team capabilities.
• Cultivate team culture through mentorship, knowledge sharing, and strengthening partnerships across functions.

Minimum Qualifications

• At least seven years in media strategy, planning, or buying, gained in agencies, client environments, or media/advertising technology firms.
• Hands-on experience formulating and implementing integrated, multi-channel media strategies including digital, social, and video platforms.
• Proficient understanding of programmatic media buying, audience and data management, and campaign optimization techniques.
• Skilled in managing media agencies to achieve strategic and execution excellence.
• Strong analytical ability to develop evidence-based media frameworks grounded in data and market trends.
• Familiarity with media analytics and measurement methods like brand lift, conversion lift, A/B testing, and Marketing Mix Modeling (MMM).
• Capable project management skills with experience balancing multiple campaigns under tight deadlines.
• Excellent communication aptitude influencing diverse stakeholders across organizational levels.
• Experience applying AI technologies to optimize media workflows and enhance planning operations.
• Able to navigate and bring clarity in ambiguous, fast-evolving environments.

Preferred Qualifications

• Proven record integrating AI tools for workflow optimization and tangible improvements.
• Knowledge of ethical AI practices, including risk management, bias control, and quality assurance.
• Continuous development in AI skills such as prompt engineering and agent orchestration, keeping abreast of new AI trends.
• Familiar with major demand-side platforms and programmatic buying software.
• Certifications on programmatic and social media platforms.
• Experience in media holding companies or full-service agencies managing major brand clients.
• Strong interest in emerging AI and machine learning advancements within media operations.
• Understanding of advertisement operations, trafficking, and campaign platform configurations.

About Meta

Meta is a technology company focused on connecting people, empowering communities, and fostering business growth through innovative apps and immersive technologies like augmented and virtual reality. We prioritize diversity and inclusion, providing equal opportunity and reasonable accommodations for candidates with disabilities during the recruitment process.

Compensation and Benefits

This role offers a base salary ranging from $124,000 to $178,000 annually, complemented by bonuses, equity compensation, and a comprehensive benefits package. Exact compensation is dependent on individual skills, qualifications, experience, and work location.

Equal Opportunity Statement

Meta affirms commitment to equal employment opportunity and affirmative action policies, prohibiting discrimination related to race, religion, color, gender, sexual orientation, age, veteran status, disability, and other legally protected categories. We welcome applicants with criminal histories in compliance with relevant laws.