Media Buyer

About Trybe

Trybe is developing a platform similar to TikTok Shop but focused on direct-to-website purchases. Creators contribute user-generated content (UGC), including product reviews, testimonials, and videos that brands can utilize as advertisements. Creators earn commissions based on the performance their content generates.

Role Overview

We are seeking a sharp and results-oriented Media Buyer to assist brands in maximizing the value of creator content available through Trybe. This role is distinct from traditional media buying positions as you will not manage the brands' ad accounts directly. Instead, you will provide strategic advice on testing, analyzing, and scaling creator content across paid media channels.

As an early member of Trybe's growth and advisory team, you will contribute to developing playbooks and best practices that guide brand usage of the platform.

Primary Responsibilities

• Perform paid social audits focusing on account structure, campaign setup, budget management, creative testing, tracking, and attribution.
• Guide brands on structuring campaigns, developing testing frameworks, audience targeting strategies, optimization, and scaling on platforms like Meta and TikTok.
• Analyze performance metrics and offer clear recommendations concerning budget allocation, creative rotation, spend distribution, and subsequent steps.
• Detect issues related to structure, tracking, attribution, or media buying that may impede performance.
• Collaborate with account managers to enhance brand adoption, campaign performance, and long-term success using Trybe.
• Create paid media playbooks, performance benchmarks, and best practices for brands leveraging Trybe content.
• Communicate insights and feedback from brands and creators to the wider Trybe team for continuous improvement.

Requirements

• Minimum of three years' experience in paid social media buying.
• Proficient knowledge of Meta Ads, TikTok Ads, user-generated content, and direct-response advertising creatives.
• Ability to interpret performance data and translate it into actionable, clear recommendations.
• Keen understanding of creator content elements such as hooks, angles, and various formats.
• Familiarity with key performance indicators including CAC, ROAS, CPA, CTR, CVR, hook rate, and methodologies for creative testing.
• Strong communication skills across email, messaging platforms like Slack, and video conferencing tools such as Zoom.
• Highly organized, dependable, detail-oriented, and responsive.
• Comfortable adapting to fast-paced startup environments and learning new software tools.

Preferred Qualifications

• Experience with creator platforms, affiliate marketing programs, TikTok Shop, or performance-based creator initiatives.
• Background in agencies, startups, or ecommerce in-house teams.
• Familiarity with ecommerce analytics and marketing tools like Shopify, Triple Whale, Northbeam, Motion, or Statlas.
• Experience providing paid social strategy consultation to clients or internal teams.

Ideal Candidate Profile

• Has solid understanding of paid social marketing but prefers an advisory role rather than hands-on campaign management.
• Possesses a strong creative sensibility combined with a performance-driven marketing mindset.
• Quickly identifies successful elements within ads, data insights, offers, and landing page effectiveness.
• Enthusiastic about user-generated content, creator-led commerce, and TikTok-style marketing content.
• Motivated to join an early-stage company and contribute to building foundational playbooks.
• Works swiftly, communicates clearly, and takes full ownership of responsibilities.