Marketing Executive

Overview

LearnPro Group is seeking a proactive Marketing Executive to join their marketing team. This role focuses on hands-on execution, ensuring smooth daily marketing operations and maintaining the accuracy and organization of the HubSpot CRM database.

Key Responsibilities

• Manage and deliver scheduled marketing communications such as webinars, announcements, and updates across multiple platforms and audiences.
• Maintain and update the marketing calendar, ensuring all activities align with the overall strategy set by the Head of Marketing.
• Keep the HubSpot CRM clean, well-segmented, and ready to support campaigns and accurate reporting.
• Handle the day-to-day management of social media profiles and update website news and event sections regularly.
• Coordinate with internal teams (product, sales, projects) and the Designer to produce timely marketing materials with consistent brand messaging.
• Support event planning and logistics for webinars, user conferences, and external exhibitions, including promotional content creation and attendee communication.
• Produce regular reports on email performance, social media activity, database health, and campaign effectiveness, highlighting important trends to management.

Qualifications and Skills

• 1 to 3 years of experience in B2B marketing roles such as Marketing Executive or Marketing Coordinator.
• Proven ability to create and send email campaigns, preferably with HubSpot.
• Experience in CRM database management including data cleaning and audience segmentation.
• Excellent written communication skills with the ability to tailor messages for diverse audiences.
• Strong organizational skills capable of managing multiple tasks and meeting deadlines effectively.
• Self-motivated with a practical approach to delivering tasks efficiently without detailed instructions.
• Effective collaboration skills for liaising with colleagues and managing inputs smoothly.
• Comfortable working in a dynamic environment with shifting priorities.
• Degree in Marketing, English, Communications, Business, or related field.
• Desirable: Familiarity with software/SaaS marketing, event coordination, website CMS updates (especially WordPress), and marketing analytics tools like HubSpot reporting.

Additional Information

• The candidate must have the legal right to work in the UK; visa sponsorship is not available.
• Occasional travel to the Edinburgh office or nearby storage unit may be required.

Compensation and Benefits

• Competitive salary up to £35,000 per annum based on experience.
• Flexible hybrid or fully remote working options.
• Company pension scheme with salary sacrifice.
• Life insurance and private medical coverage included.
• 25 days of paid annual leave plus public holidays in the UK.
• Collaborative and values-driven team culture.