Loyalty and Retention Manager

About Mason's Meats

Mason's Meats produces high-quality beef jerky and meat snacks made from only two ingredients: British and Irish grass-fed beef and sea salt, with no additives or sugar. We are a direct-to-consumer (DTC) brand selling primarily across the UK, EU, Middle East, and other international markets. We are committed to providing real, clean food in a market saturated with artificial ingredients.

Currently, we are launching our US presence and establishing a production facility in Austin, Texas. Here, we will source premium grass-fed American beef and continue using our distinctive Anglesey sea salt imported from the UK.

The Role

As our Loyalty & Retention Manager, you will be responsible for driving repeat customer engagement and loyalty. From after the initial sale, you will manage all retention activities including email and SMS marketing, subscriptions, loyalty programs, and affiliates—some of which are under development for launch later this year.

In this hands-on position, you will work directly within Klaviyo to build marketing campaigns, workflows, and segmentation strategies. Rather than delegating to agencies or participating in excessive meetings, you will conceive ideas, develop content, launch initiatives, analyze performance, iterate on strategies, and continually improve results. You will be the sole expert managing these programs, collaborating closely with our Head of Growth and Head of Brand to shape the identity and growth of our retention efforts.

Key Responsibilities

• Manage Klaviyo campaigns, flows, segmentation, deliverability, and testing end-to-end.
• Create and execute retention strategies to boost repeat purchases, customer lifetime value, and subscription expansion.
• Design, implement, and manage a loyalty program that customers find meaningful and engaging.
• Oversee and optimize our Recharge subscription system for growth and customer satisfaction.
• Develop and maintain a robust testing roadmap to constantly improve outcomes.
• Compile clear, actionable reports focusing on critical retention metrics and underlying causes.
• Lead the affiliate program using Superfiliate platform management.
• Collaborate closely with Growth, Brand, and Design teams to integrate retention into our brand experience by applying our established voice and style guide.

Candidate Profile

• Proven experience managing retention for a direct-to-consumer brand, supported by measurable results.
• Advanced proficiency with Klaviyo for marketing automation and customer engagement.
• Experience working with Recharge or comparable subscription management tools.
• Strong writing skills with an original voice; does not rely on AI-generated content.
• Dislike for generic ecommerce retention tactics; ability to create distinctive, effective retention flows.
• Enjoys ownership, combining creative and analytical skills to produce rapid, measurable business impact.
• Thrives in small teams and dynamic environments requiring agility and responsiveness to data.

Preferred Qualifications

• Background working with food or premium FMCG brands.
• Experience with affiliate marketing platforms, especially Superfiliate.
• Track record scaling subscription-based offerings.

Benefits

• Competitive salary plus performance-based bonus.
• 20 days of paid vacation annually, in addition to public holidays.
• Opportunity for personal and professional growth within an expanding company.
• Work in a nimble, small team where your contributions are appreciated and impactful.
• Participation in annual company offsite retreats.
• Product samples included.

Application Instructions

Please note that applications submitted without a covering letter will not be considered.