Lead Associate - Marketplace

About Myntra

Myntra stands as India's foremost fashion and lifestyle platform, merging technology with creativity to revolutionize fashion e-commerce. With a passionate team that thrives on innovation, agility, and collaboration, Myntra fosters an environment encouraging self-expression and expanding fashion possibilities in India. Originating from a customization venture in 2007, the company has evolved into a technology and fashion leader, driven by meritocracy and equal opportunity principles.

Role Overview

The Lead Associate in Marketplace acts as a crucial liaison between Myntra and a curated set of fashion brands. This role aims to stimulate growth, enhance profitability, and elevate customer experience by managing brand portfolios, optimizing catalogues, and implementing strategic promotional activities.

Key Duties

• Manage critical brand relationships serving as a 'Business Consultant', conducting regular business reviews.
• Facilitate onboarding of new brands, ensuring product catalogs are live, optimized, and visually attractive.
• Negotiate key commercial terms, including commission rates, marketing budgets, and exclusive product launches.
• Take ownership of Gross Merchandise Value (GMV) and revenue goals within your portfolio.
• Analyze sales patterns to identify collection gaps and guide brands to fill these 'White Spaces.'
• Keep track of essential metrics such as Conversion Rate, Average Order Value, and Customer Acquisition Cost.
• Oversee inventory management, guaranteeing adequate stock for top-selling SKUs and coordinating with logistics to reduce returns and boost fulfillment efficiency.
• Monitor competitive pricing strategies to maintain prominent marketplace visibility and winning positions like 'Buy Box'.
• Design and implement marketing and merchandising plans, including major sale events and premium brand visibility placements.
• Advise brands on enhancing digital content, including images and descriptions, to improve organic search performance.

Essential Requirements

• A bachelor's degree in Business, Marketing, Engineering, or Fashion Management is required; an MBA is preferred.
• Between 1 to 3 years of experience in e-commerce, category management, or retail buying roles.
• Proficiency in advanced Excel functions (such as VLOOKUPs and Pivot Tables) and familiarity with data visualization platforms like Tableau or SQL is advantageous.
• Keen understanding of fashion trends and seasonality in both Indian and global markets.
• Excellent negotiation capabilities and the prowess to influence senior executives at partner brand organizations.