Junior Media Buyer

About the Role

We are seeking a Junior Media Buyer to handle and enhance paid advertising campaigns for a portfolio of direct-to-consumer (DTC) eCommerce brands. This position involves creating and executing effective advertising strategies on Meta and Google platforms to foster growth and optimize return on ad spend.

Key Responsibilities

• Design, initiate, and refine paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (including Search, Shopping, and Performance Max).
• Oversee full campaign performance with the goal of meeting growth targets for clients.
• Track daily budgets and pacing for accounts with monthly spends surpassing $50,000.
• Apply best practices and performance data to continuously improve campaigns.
• Identify chances to enhance efficiency, scalability, and ROI of campaigns.
• Interpret performance data to spot trends and provide practical insights.
• Generate and deliver weekly and monthly reports on campaign metrics.
• Monitor key eCommerce metrics and marketing funnels to promote ongoing improvement.
• Advise clients strategically regarding paid media performance and overall business expansion.
• Participate in client meetings about 1–2 times monthly to communicate progress and recommendations.
• Collaborate closely with internal creative teams to develop and test advertising creatives aimed at better engagement and conversions.

Required Qualifications

• Minimum of three years' experience managing paid media on Meta and/or Google Ads.
• Experience handling advertising budgets of $50,000 or more monthly.
• Strong grasp of eCommerce marketing metrics, customer acquisition strategies, and conversion funnels.
• Excellent analytical capabilities and problem-solving skills.
• Fluent English communication skills, both verbal and written.
• Ability to juggle multiple client accounts and meet deadlines effectively.

Preferred Qualifications

• Prior work experience with direct-to-consumer eCommerce brands.
• Experienced in managing both Meta and Google advertising systems.
• Familiar with attribution platforms and advanced marketing analytics.
• Experienced in partnering with creative teams to boost advertising effectiveness.

Technical Skills & Tools

• Proficiency in Meta Ads Manager.
• Expertise in Google Ads.
• Knowledge of Google Analytics 4 (GA4).
• Familiarity with Shopify platform.
• Experience with Google Merchant Center.
• Use of attribution tools like Triple Whale or equivalents.
• Competence in AI research and creative ideation tools such as Foreplay and Atria.

Work Schedule and Compensation

• Full-time role with working hours Monday through Friday, 9 AM to 6 PM Eastern Standard Time.
• Salary ranges from R14000 to R22000 per month depending on experience and skills.
• Includes annual salary increments and officially recognized holidays.

System Requirements

• Stable internet connection with minimum 20 Mbps speed.
• Computer equipped with at least a 2.4 GHz processor.
• Minimum 8 GB RAM.
• Operating system Windows 10 or higher, or Mac OS X 10.10 or newer.
• 720p HD webcam necessary.
• Headset with microphone for communication.

Additional Benefits

• 100% remote position enabling flexible workplace.
• Chance to work alongside established high-revenue DTC eCommerce brands.
• Experience managing substantial advertising budgets across various digital platforms.
• Supportive, collaborative team environment focused on performance.
• Potential for development and advancement within the company.