Growth Marketer

Company Overview

Thnks is a pioneering platform designed to nurture business relationships through small, thoughtful gestures such as coffee or lunch, facilitating meaningful connections without the hassle of addresses while ensuring enterprise compliance. Our clientele spans Fortune 500 firms, innovative startups, and diverse sectors including insurance, healthcare, financial services, and commercial real estate.

Position Summary

This Growth Marketer role is pivotal to driving Thnks' expansion by directly managing marketing efforts and demonstrating results through data. Unlike traditional roles managing others or overseeing strategy indirectly, you will be deeply involved hands-on in campaign creation, analytics, and lifecycle marketing. As an early growth hire, you will operate independently initially, with the opportunity to build a team based on your proven success.

Key Responsibilities

• Manage paid advertising campaigns across platforms like LinkedIn, Meta, and Google, including campaign setup, copywriting, budgeting, and performance optimization.
• Oversee the entire recipient-to-sender conversion cycle by analyzing redemption pages and gesture-related email campaigns and steadily improving conversion rates.
• Develop and implement lifecycle marketing strategies including onboarding sequences, educational triggers, and win-back workflows utilizing HubSpot.
• Lead SEO and organic growth initiatives through comprehensive keyword research, content collaboration, and on-page optimization.
• Implement tracking systems, extract and analyze data, create dashboards, and report key metrics regularly to ensure informed decision-making.
• Design, execute, and evaluate marketing experiments, documenting insights and eliminating ineffective tactics.

Ownership Areas

• Drive top-of-funnel acquisition from signup to first gesture send.
• Manage customer acquisition cost (CAC) and payback by marketing channel.
• Increase organic traffic and qualified signups from SEO efforts.

Expected Outcomes

• Within six months: Achieve efficient and transparent paid marketing, establish and track growth loops, and maintain credible dashboards.
• Within twelve months: Reduce acquisition costs, increase sender conversions, and allocate resources to the best-performing channels while discontinuing others.

Candidate Profile

• At least seven years of direct growth, performance, or lifecycle marketing experience in consumption-driven, product-led, or marketplace environments.
• Proficiency in paid marketing platforms (LinkedIn, Meta, Google), lifecycle/CRM technology (HubSpot or equivalent), and analytics tools (Google Analytics 4, Mixpanel, Amplitude).
• Demonstrated success with SEO and organic growth using tools such as Ahrefs, SEMrush, and Google Search Console.
• Strong discipline in establishing tracking before campaign launches and promptly ending unproductive initiatives.
• An AI-forward approach, integrating AI tools like Claude and Clay daily to accelerate testing, modeling, and communication.

Preferred Qualifications

• Experience executing product qualified lead (PQL) strategies.
• Background in managing transitions from self-serve to enterprise sales motions.
• Familiarity with intent data platforms such as 6sense for live lead routing.

Role Suitability

This position is not suited for those seeking only strategic leadership without hands-on execution, individuals desiring fully remote work, or those who have been away from direct ad account or query editor involvement for an extended period.

Company Benefits and Working Conditions

• Health coverage including medical, vision, and dental insurance, largely employer-funded (80-100%).
• 401(k) retirement plan with matching contributions.
• Monthly allowances for cell phone and internet expenses.
• Hybrid work setup requiring office presence Monday through Thursday and remote work on Fridays.
• Generous paid time off including 20 vacation days, company holidays, and maternity leave.
• Employer-paid life and long-term disability insurance.
• Regular team-building activities and community participation events.

Application Instructions

Applicants should submit evidence of their impact by sharing one or two examples showcasing key metrics they improved, the actions taken, and measurement methods rather than only submitting a resume.