Executive (F&B), Social Media

About the Role

Join Marina Bay Sands and elevate your passion while collaborating with skilled professionals in a fulfilling career environment. As an Executive in the F&B social media team, you'll craft engaging content, manage online communities, and support restaurant marketing efforts across multiple platforms.

Responsibilities

• Create and curate visually captivating content for social media platforms such as Instagram, Facebook, and TikTok.
• Collaborate with departments including Property Marketing, Communications, F&B teams, chefs, and restaurant managers to develop compelling materials for various restaurant brands.
• Produce multimedia assets—videos, photos, graphics—highlighting culinary delights, ambience, and experiences representative of our brands.
• Ensure all social media materials align with brand guidelines while generating excitement associated with the Marina Bay Sands experience.
• Manage community engagement by monitoring restaurant social media channels, responding to conversations, and handling customer service recovery.
• Gather and analyze TripAdvisor and Google reviews, delivering weekly reports to internal stakeholders.
• Provide monitoring support outside standard hours, specifically weekdays from 6pm to midnight and throughout weekends.
• Cover events such as guest shifts, restaurant openings, and private parties through photo and video documentation, and produce timely post-event content like reels.
• Plan, implement, and optimize social media campaigns promoting special events, seasonal menus, and partnerships using social media management tools to schedule posts and track performance metrics.
• Stay updated on trends in social media marketing, hospitality, and culinary industries.
• Handle administrative tasks associated with restaurants' social media accounts and serve as the primary social media point of contact for assigned restaurants.
• Work closely with restaurant operations teams to coordinate social media shoots and ensure smooth processes.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or related discipline.
• 1 to 2 years experience managing social media within hospitality or food & beverage sectors.
• Solid expertise in social media platforms, marketing strategies, and current trends.
• Proficient in producing high-quality social media content, skilled in photography, videography, photo editing software, with Adobe Premiere Pro being advantageous.
• Strong communication and presentation skills with confidence derived from hands-on experience.
• Ability to comply with company policies and work schedule requirements.
• Creative, curious, and capable of strategic planning and logical thinking.
• Detail-oriented and adept at multitasking with organizational effectiveness.
• A collaborative team player promoting achievement of shared goals.
• Maintains a professional and polished appearance.
• Adaptable to dynamic work environments.
• Experience in stakeholder management, collaboration, and project management.

Additional Information

Marina Bay Sands is dedicated to fostering a diverse, equitable, and inclusive workplace. We offer equal opportunities to grow our talent pool in Singapore, requiring employees to uphold all company policies, including rules of conduct and business ethics.