Events Marketing Manager

About Canary Technologies

Canary Technologies revolutionizes the hospitality sector by delivering innovative software powered by a hospitality-focused AI platform. Our solutions are trusted by over 20,000 hoteliers across more than 100 countries, including premium brands like Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western, enabling smarter operations and outstanding guest experiences.

Recognized as a Deloitte Technology Fast 500™ company for 2024, acknowledged by Fast Company as a Most Innovative Company, and honored as a HotelTechReport Best Place to Work, Canary is proudly supported by top Silicon Valley investors such as Y Combinator, F-Prime, Brighton Park Capital, and Insight Partners.

Role Overview

As Events Marketing Manager, you will be instrumental in crafting and executing event strategies to elevate Canary's brand visibility and market reach, particularly across EMEA and APAC regions. This role combines strategic planning and hands-on management of multiple events, focusing on driving customer and prospect engagement before, during, and after events.

Key Responsibilities

• Develop and lead the event marketing strategy specifically targeting EMEA and APAC markets.
• Create and execute events aimed at generating demand, driving lead acquisition, and expanding the sales pipeline.
• Design detailed project plans for various events and related initiatives to ensure successful delivery.
• Manage coordination with external partners, including event managers and contractors, to facilitate smooth event operations.
• Foster robust collaboration with cross-department teams such as Marketing, Sales, Customer Success, and Product to align event goals.
• Support achievement of program KPIs like registration rates, attendance, engagement levels, customer growth, and development of new business opportunities.
• Handle all aspects of event logistics, including the orchestration of marketing campaigns around events, encompassing emails and sales development representative activities.
• Leverage advanced event technologies, promotional materials, systems, and targeted marketing practices to enhance event effectiveness.

Qualifications

• Minimum of five years experience in event marketing roles.
• Preferably experience in demand generation for B2B technology companies.
• History of successfully organizing events within multiple countries.
• Possess a bachelor’s degree, preferably in marketing, communications, public relations, or related disciplines.
• Proficient in English, with strong verbal and written communication skills.
• Additional language fluency is advantageous.
• Highly detail-conscious and organized with excellent project management capabilities.
• Proven ability to juggle multiple projects and meet deadlines effectively.
• Familiarity with Google Suite, Microsoft Excel, and similar technology platforms.
• A self-motivated and proactive working style.
• Willingness and ability to travel up to 20% of the time.

Compensation and Benefits (EU)

The anticipated total cash compensation ranges from €84,000 to €100,000 annually, encompassing a fixed salary plus a performance-based monthly bonus. Additionally, the position includes a stock option grant subject to board approval. Final pay will be based on experience, skills, and location.

Additional benefits include:

• Canary Days: Monthly company-wide days off to enable extended weekends for rest and rejuvenation.
• Self Improvement Club: Monthly meetings to share personal development goals supported by a budget for related purchases.
• Professional Development Chats: Access to funds encouraging cross-functional professional growth conversations.
• Travel Reimbursement: Financial support for visiting Canary offices in New York, San Francisco, or Dallas, combining work and travel opportunities.
• Personal Travel Credit: Credits when staying at hotels partnering with Canary.

Equal Opportunity Statement and Hiring Process

Canary Technologies is committed to diversity and inclusion, hiring without discrimination across all protected categories such as race, gender, ethnicity, age, disability, and more.

We may incorporate AI tools in parts of our recruitment workflow to assist in reviewing and analyzing application materials, supplementing but not replacing human judgment. All final hiring decisions are made by our recruitment team. For queries regarding data handling, contact Canary Technologies.