Director, Digital Marketing Technology

About Pan Pacific Hotels Group

Pan Pacific Hotels Group is a vibrant and growing company consisting of three trusted brands: Pan Pacific®, PARKROYAL COLLECTION®, and PARKROYAL®. With ambitious expansion plans, the Group seeks passionate individuals driven to cultivate a culture of service excellence as we expand our global presence.

Role Overview

Based at our Corporate Office in Singapore, the Director of Digital Marketing Technology will spearhead the development and implementation of a comprehensive digital marketing technology ecosystem and digital guest experience. This position bridges Marketing, Technology, and Data to foster a customer-centric, data-informed, and AI-powered digital platform. Key focuses include the Brand.com platform, customer data management, and marketing technology solutions to enhance seamless and personalized guest interactions.

Key Responsibilities

• Develop and lead the Group’s Digital Marketing Technology strategy aligned with commercial objectives.
• Translate strategic goals into scalable initiatives across marketing, data, and technology platforms.
• Research and integrate emerging technologies to maintain competitive advantage and promote business growth.
• Oversee performance and continuous optimization of the Brand.com direct booking channel, driving UX/UI enhancements, mobile-first design, and personalized experiences.
• Lead innovation in digital experiences including AI chatbots and booking platform improvements.
• Ensure global brand and experience consistency with local adaptability for property teams.
• Manage the Customer Data Platform (CDP) and Customer Experience Platform (CXP), integrating various data sources for a unified customer view.
• Enhance segmentation, targeting, and lifecycle marketing via marketing automation tools.
• Promote data-driven marketing strategies across digital channels.
• Collaborate with IT and Revenue teams to evolve data architecture, ensuring cloud-based, secure, and efficient infrastructure.
• Maintain strong data governance, quality, and provide analytics tools to support optimization efforts.
• Drive adoption and development of AI-powered marketing capabilities including generative AI, conversational interfaces, and generative engine optimization strategies.
• Manage delivery of key digital projects such as CMS migrations and platform enhancements with attention to integration and vendor relations.
• Establish governance frameworks and training for website and digital platform management to empower property teams.
• Conduct regular audits to monitor performance and improve digital initiatives continuously.

Candidate Profile

• Possess at least 10 years of experience managing web application development and digital technologies, preferably in high-volume transactional environments.
• Hospitality industry knowledge is advantageous.
• Strong technical proficiency in web standards including CSS, XHTML, JavaScript frameworks, AJAX, internet protocols, RFC standards, and database management.
• Academic qualification at degree level or higher in Computer Science, Information Systems, Computer Engineering, Marketing Technology, or related fields.
• Solution-driven mindset using technical expertise, data insights, and creativity to optimize web experiences.
• Skilled at analyzing complex problems and implementing effective technology solutions.
• Ability to strategically plan while also delivering detailed execution and meeting project deadlines.
• Proven experience managing the entire RFP process through contract negotiation and vendor management.
• Excellent communication skills tailored to diverse audiences.
• Familiarity with CMS platforms (Adobe Experience Manager), cloud services (AWS, Azure), CRM/CDP/marketing automation platforms, and web analytics tools.
• Basic knowledge of API integrations and expertise in digital experience areas such as UX/UI and conversion rate optimization.

Additional Information

Pan Pacific Hotels Group is committed to equal employment opportunities, including for individuals with disabilities. Only shortlisted applicants will be contacted.