Digital News Content Creator

About Gray Media

Gray Media is an expanding multimedia company headquartered in Atlanta, Georgia. It stands as the largest owner of top-rated local television stations and digital platforms serving 117 full-power TV markets, collectively reaching about 37% of U.S. television households. Among its holdings are 80 markets with number one ranked television stations and 100 markets with stations ranked first or second in all-day ratings as measured by Nielsen in 2025. Gray Media also owns the largest group of Telemundo affiliates with 46 markets and operates Gray Digital Media, a full-service digital agency offering advanced digital marketing products and strategies across national and local clients. Additional media assets include video production firms Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio facilities Assembly Atlanta and Third Rail Studios.

About KCRG

KCRG-TV9 is Eastern Iowa's most viewed and trusted news source, based in Cedar Rapids— the state's second largest city. It produces over 7 hours of live newscasts daily, streams live breaking news, sports, and weather on its website and apps, and supports the region's largest social media following.

Job Overview

KCRG-TV9 seeks a Digital News Content Creator to innovate and grow the newsroom’s digital presence. The role involves a four-day workweek scheduled Thursday through Sunday. This position focuses on adapting news content for various digital outlets including social media videos, graphics, written articles for websites and apps, podcasts, and more. The candidate should be comfortable appearing on camera for live streaming or social media short videos. Expertise in multi-platform digital content creation and a background in ethical journalism are essential.

Duties and Responsibilities

• Adapt news content to maximize impact and reach on diverse digital platforms.
• Strategically position content to compete effectively on social media channels.
• Present news segments on camera during live streams, podcasts, and social media videos.
• Produce AP-style news articles daily for digital publication.
• Issue breaking news and trending notifications promptly.
• Ensure all published content maintains factual, grammatical, and legal accuracy while upholding journalistic standards and objective reporting.
• Collaborate with reporting staff to enhance digital storytelling techniques.
• Regularly analyze audience metrics to refine content strategies.
• Work closely with producers to integrate digital elements into broadcast newscasts.
• Create memes, videos, and graphics to boost social engagement.
• Use analytics to monitor trends and guide editorial decisions.
• Engage with audiences across social and digital media platforms.
• Monitor social media trends and identify potential news stories.
• Develop special web sections and features to highlight news coverage and encourage user interaction.

Qualifications and Requirements

• Excellent verbal and written communication skills, with proficiency in AP Style.
• Competence in editing digital video content.
• Proficient use of Photoshop for graphic creation and editing.
• Ability to perform well under pressure and collaborate with a diverse team.
• Strong foundation in journalistic ethics and principles.
• Efficient management of simultaneous long- and short-term projects while meeting daily deadlines.
• Preferably holds a college degree in journalism, marketing, or related disciplines.
• Documented success in digital and social media content creation.
• Prior experience working in a professional newsroom preferred.
• Willingness to work flexible shifts and be available on call.

Company Policy and Additional Information

KCRG-TV9 and Gray Media operate as drug-free workplaces. The employer provides equal employment opportunities without discrimination based on race, color, religion, gender, national origin, age, disability, or genetic information, complying with all applicable federal, state, and local laws. Workplace harassment based on any protected class is strictly prohibited, and any interference with employees' work performance may result in disciplinary action, including termination.