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Digital Marketing Manager
Tpipay Fintech Private Limited
Bengaluru, Karnataka, India · Tempo total
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- Experiência
- 3–6 anos
- Salário
- INR 40,000 – INR 60,000 / month
- Vagas
- 1
- Publicado
- há 5 horas
- Modo de trabalho
- No escritório
- Educação
- Bachelor's degree in Marketing or related field
- Retomar
- Obrigatório candidatar-se
Onde você trabalhará
Descrição da vaga
About TPIPAY Fintech Private Limited
TPIPAY Fintech Private Limited is a technology company specializing in fintech and SaaS, offering a wide range of digital payment solutions including merchant onboarding, payment gateways, UPI collection APIs, recurring payment options, HRMS, and diverse business management platforms serving clients across India.
Role Overview and Key Responsibilities
- Design and implement digital marketing strategies focused on generating qualified leads and enhancing brand visibility.
- Plan, oversee, and refine marketing campaigns across multiple digital platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, and YouTube.
- Manage SEO and SEM activities to boost website traffic and improve keyword rankings.
- Handle social media marketing efforts, develop content plans, and maintain daily audience engagement.
- Execute email and WhatsApp marketing campaigns effectively.
- Monitor campaign outcomes using tools like Google Analytics, Meta Business Suite, and Google Search Console.
- Manage the company’s online reputation and foster customer interactions.
- Collaborate with design and content teams to produce compelling marketing materials.
- Enhance website conversion rates by optimizing landing pages and performing A/B testing.
- Produce detailed marketing performance reports on a daily, weekly, and monthly basis.
- Assist with product releases, promotional activities, webinars, and events coordination.
- Conduct competitive analysis to recognize and pursue new growth opportunities.
- Work closely with Sales, Product, and Business Development teams to improve lead conversion rates.
Skills and Qualifications
- Strong proficiency in Google Ads and Meta Ads platforms.
- Experience in SEO, SEM, and content marketing strategies.
- Competent in managing social media channels and campaigns.
- Familiarity with Google Analytics, Google Tag Manager, and Google Search Console.
- Experience with email marketing and marketing automation tools.
- Basic knowledge of WordPress or other CMS platforms.
- Excellent verbal and written communication skills coupled with analytical abilities.
- Ability to manage multiple marketing projects and coordinate cross-functional teams.
- Preferred: Bachelor’s degree in Marketing, Business, Digital Marketing, or related field.
- Preferred experience: 3 to 6 years in digital marketing, ideally within FinTech, SaaS, payments, or technology sectors.
- Advantageous certifications include Google Ads, Meta Blueprint, or equivalent digital marketing credentials.
Performance Metrics (KPIs)
- Number of qualified leads generated
- Cost Per Lead (CPL)
- Growth in website traffic
- Ranking improvement of organic keywords
- Conversion rate enhancements
- Return on Ad Spend (ROAS)
- Social media engagement levels and follower growth
- Customer Acquisition Cost (CAC)
- Overall campaign Return on Investment (ROI)