Creative Strategist

About the Role

Besque, a rapidly expanding premium British botanical skincare brand, is seeking a Creative Strategist to join their team. This fully remote position focuses on paid social campaigns, ideal for an imaginative professional eager to quickly bring ideas to market, leverage data insights, and thrive within an innovative, AI-driven e-commerce creative environment.

Key Responsibilities

• Generate creative concepts, campaign angles, and engaging hooks specifically for Meta and TikTok platforms.
• Compose precise and comprehensive briefs for AI-driven image and video generation, managing the process through to finalized assets.
• Analyze performance data to extract meaningful insights and inform strategy adjustments.
• Monitor and evaluate creative effectiveness, develop hypotheses, and iterate based on findings.
• Carry out hands-on tasks daily, including writing hooks, creating copy variants, preparing edit briefs, and quality-checking assets.
• Contribute actively to the team's testing processes and share learnings collaboratively.

Qualifications and Experience

• Minimum of two years’ experience in creative strategy or crafting performance-driven creative content for paid social advertising.
• A blend of analytical thinking and creativity, with a strong curiosity about the underlying reasons an asset succeeds beyond surface outcomes.
• Proficiency with AI creative tools and a strong desire to deepen this expertise.
• Excellent writing and communication capabilities.
• A proactive self-starter attitude, comfortable with both routine and exciting tasks.
• Essential experience within direct-to-consumer (DTC) or e-commerce sectors.

Additional Information

• Location: Fully Remote — based in the United Kingdom.
• Salary Range: £75,000 to £90,000 annually, dependent on experience.