Creative Strategist

About the Role

We are seeking a Creative Strategist to join Overwatch Growth and report directly to the Director of Creative. Unlike typical creative strategist roles, this position is unique as we do not operate a conventional in-house creative team; instead, we work with a diverse network of specialized creative vendors including small agencies, freelancers, and format experts, each skilled in particular creative styles or formats. Your responsibility will be to act as the creative linchpin, selecting and guiding the right vendor for each concept and enhancing creative diversity across different formats for clients.

Key Responsibilities

• Develop innovative and tested creative concepts and angles for various client accounts.
• Quickly assess the strengths and weaknesses of advertisements and provide precise, constructive feedback.
• Effectively manage vendor relationships by briefing them appropriately, ensuring brand compliance, and selecting vendors suited to specific formats.
• Strategically plan the optimal mix of creative formats and diversity for each client rather than increasing volume indiscriminately.
• Collaborate closely with project management teams to monitor and maintain vendor deliverables and schedules.
• Communicate confidently and clearly with clients, demonstrating strong client service skills.
• Maintain up-to-date understanding of platforms like Meta and Andromeda as they evolve.

Working Environment and Collaboration

• Operate within established workflows and account frameworks while enjoying meaningful autonomy.
• Make independent decisions and know when to escalate issues to management.
• Grow your role progressively by taking on more responsibility as you build trust and deepen vendor and account relationships.

Required Qualifications and Attributes

• Minimum of two years’ experience as a creative strategist.
• Possess a keen creative instinct with the ability to discern a high-quality advertisement and explain why.
• Experience in direct response advertising and direct-to-consumer (DTC) marketing.
• Strong proficiency in contemporary paid social and performance marketing platforms.
• Excellent client service abilities including clear communication, confidence, and ease of collaboration.
• Prior experience working with or directing external creative professionals.
• Adeptness at managing multiple client accounts and brands simultaneously.

What This Role Is Not

• It is not for traditional brief writers or solely in-house copywriters.
• It is not for candidates aiming to build or oversee a large internal creative team.
• The role demands initiative and adaptability; it is not suited for those requiring highly structured tasks before contributing.