Creative Strategist

About Hello Klean

Hello Klean is an innovative beauty brand based in London that addresses the challenges of hard water for consumers. Having sold over one million units and achieved 700% growth within two years through bootstrapping, the brand has garnered attention, including a feature on BBC Dragons’ Den in 2023. It is now supported by the well-known water filtration company BRITA Group and is expanding its presence internationally.

The Role

We seek a Creative Strategist who will bridge data insight and creative execution to produce compelling advertising campaigns that fuel our growth. You will spearhead the development and evolution of ad concepts across platforms such as Meta, TikTok, and YouTube. Collaborating closely with creators, designers, and video editors, this role revolves around the iterative cycle of idea generation, testing, analysis, and scaling success.

Key Responsibilities

• Lead the creative vision and strategy for paid social media advertising campaigns across multiple platforms.
• Interpret performance analytics, audience behaviors, and current trends to ideate and validate engaging creative concepts and hooks.
• Create detailed briefs and coordinate with user-generated content creators, designers, and video editors to manage production from concept through final output.
• Develop and execute a comprehensive testing roadmap to define parameters, hypotheses, and indicators of success.
• Evaluate campaign outcomes and distill insights into a sustainable framework for repeatable creative efficacy.
• Remain abreast of emerging platform trends, advertising formats, and competitor activity to maintain a competitive edge.
• Collaborate closely with the growth and media buying teams to ensure creative strategies are aligned with channel performance goals.

Qualifications and Experience

• Between 2 to 5 years of experience in a role centered on creative strategy, performance marketing, or social media content.
• Demonstrated success in producing performance-driven advertisement creatives for brands is essential.
• Deep understanding of factors that drive conversion in paid social advertising, beyond aesthetics.
• Proficiency in interpreting key performance indicators such as CTR, CPA, ROAS, and engagement metrics like hook and thumb-stop rates.
• Excellent capability in crafting clear, persuasive briefs and storytelling to communicate ideas effectively.
• A proactive, iterative mindset with comfort working within rapid test-and-learn cycles.

Preferred Attributes

• Background in agency environments specializing in creative, performance, or social media marketing across diverse brands.
• Experience within direct-to-consumer sectors, especially beauty, wellness, or consumer packaged goods.
• Hands-on familiarity with advertising management platforms like Meta Ads Manager, TikTok Ads, and creative editing tools.
• Keen awareness of social media trends and the broader cultural landscape influencing content.

Company Benefits

• Inclusive and supportive team culture fostering collaboration and innovation.
• Generous allowance for product purchases.
• Opportunity to contribute significantly to a rapidly expanding beauty brand's future direction.
• Hybrid working model requiring presence in the London Shoreditch office 2-3 days weekly.
• Private Health Insurance coverage.
• Flexible work-from-anywhere policy allowing up to one month per year remote work.