Content Creator

Company Overview

Roots Hospitality International operates as a hospitality and lifestyle management enterprise in Ghana, headquartered in Osu, Accra. The company manages a range of properties including hotels, serviced apartments, luxury residences, food and beverage outlets, wellness centers, and lifestyle venues, focusing on both short-term guests and long-term residents. With a commitment to operational excellence and guest satisfaction, the firm blends global standards with local expertise to enhance its portfolio. It aims to expand regionally and contribute to innovative hospitality experiences throughout West Africa.

Role Summary

This full-time, on-premise position is based in Osu, within the Greater Accra Region. The Content Creator will be responsible for generating original digital material that promotes the company's properties and services. The role involves crafting engaging written, visual, and video content for social media platforms, websites, and other marketing outlets while aligning with brand messaging and seasonal strategies.

Key Responsibilities

• Plan, produce, and edit written content, photos, and short videos highlighting the company’s offerings and customer experiences.
• Collaborate with marketing and operations teams to translate business goals into compelling content.
• Maintain and update the content calendar to support marketing campaigns and business initiatives.
• Monitor metrics related to audience engagement to optimize future content planning.
• Assist in launching marketing campaigns and provide basic community management support.
• Ensure all content complies with brand guidelines and communicates inclusively and guest-focused messages.

Required Qualifications

• Proficient content creation abilities, including writing, copyediting, and visual storytelling tailored for digital audiences.
• Experience managing social media accounts and using digital marketing tools to schedule and analyze content.
• Skill in capturing and editing photography and short-form video with familiarity in relevant design or editing software seen as an advantage.
• Knowledge of brand communication principles, hospitality or lifestyle marketing, and engaging diverse cultural audiences.
• Excellent command of English in both written and spoken forms; knowledge of additional regional languages is beneficial.
• Ability to work on-site with cross-functional teams, effectively managing multiple projects and deadlines.
• Prior content creation experience focused on hospitality, real estate, lifestyle, or travel sectors is preferred.
• Appropriate educational background such as a diploma or degree in Communications, Marketing, Media, or equivalent practical experience.