Business Development Executive

Job Overview and Key Responsibilities

As a Business Development Executive at IPCSGlobal Solutions Private Limited based in Chennai, you will be responsible for driving lead generation and client engagement activities, particularly within the education arena. This role requires proactive planning and execution of both Above The Line (ATL) and Below The Line (BTL) marketing strategies to identify and cultivate new business prospects.

Lead Generation and Prospecting

• Strategically identify potential clients by researching online platforms, leveraging networking opportunities, and utilizing market intelligence tools.
• Maintain and grow a robust lead pipeline encompassing schools, colleges, training centers, and corporate clients.
• Initiate leads through direct outreach, as well as by tapping into referrals and professional networks.
• Consistently follow up with prospective clients to nurture relationships and successfully convert leads into active customers.
• Actively explore new business ventures within educational institutions, organizing visits to coordinate seminars or promotional events.
• Manage leads effectively by combining outreach, systematic follow-ups, and relationship building.

Client Outreach and Engagement

• Engage with clients through phone calls, email communication, and face-to-face meetings to present the company’s educational offerings.
• Conduct persuasive demonstrations and presentations tailored to distinct stakeholder groups’ requirements.
• Continuously research and identify emerging business opportunities in the educational sector.
• Formulate engagement strategies specifically focused on schools, colleges, and similar institutions to deepen client relationships.