Brand & Creative Manager

About Family Tree Nursery

Established in 1964, Family Tree Nursery is a family-owned garden center based in Overland Park, Kansas City, with three retail outlets and two growing facilities. We pride ourselves on growing much of what we sell locally and fostering personal connections with our customers. Our team of horticultural experts is passionate about providing beauty and knowledge to our community.

Role Overview

The Brand & Creative Manager will oversee the visual and verbal identity of Family Tree Nursery across all marketing platforms. This position requires balancing strategic leadership with hands-on creative contributions to guide the brand's evolution while maintaining its unique essence. Reporting to the Marketing Department Lead, the role involves regular travel to retail locations and plays a key part in modernizing and expanding the brand's reach.

Key Responsibilities

• Maintain consistent brand identity across all marketing channels by managing visuals, voice, and messaging standards.
• Create and implement the first comprehensive brand book including palette, typography, logos, and voice guidelines.
• Develop cohesive seasonal creative themes that integrate with merchandising efforts and unify storytelling across social media, email, web, and in-store touchpoints.
• Lead, hire, and nurture an in-house creative team, ensuring high-quality social content, graphic design, photography, and video production.
• Manage creative workflow and prioritize projects to align with business goals and seasonal demands.
• Coordinate external creative resources with clear scopes and standards to ensure brand consistency and timely delivery.
• Drive hands-on creative work including art direction, design, copywriting, and brand storytelling when needed, especially during peak seasons.

Candidate Profile

• At least 5 years of experience leading brand and creative initiatives with proven successes and lessons learned.
• Demonstrated ability to manage and develop creative teams and oversee social or content marketing efforts.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, Lightroom) with strong design and art direction skills.
• Excellent writing, storytelling, and brand voice development abilities.
• Experience establishing or maintaining brand identity systems like brand books or guidelines.
• Strategic mindset that ties creative work to audience needs and business outcomes.
• Collaborative and grounded leadership style focused on fostering creativity and team growth without ego.

Additional Details

This is a full-time exempt position located at the corporate marketing offices in Overland Park, KS, requiring regular visits to three retail sites. Marketing efforts are seasonal, with heavier workload peaks during spring and holiday periods. The role is ideal for someone eager to build and evolve a respected, long-standing brand.

Equal Opportunity

We are committed to diversity and inclusion, welcoming applicants regardless of background who share our passion for creative excellence and community connection.