Assistant Brand Manager

About the Role

The HEINEKEN Company, a leader within the UK’s pub, cider, and beer market and a prominent figure in the global beverages industry, is looking for an Assistant Brand Manager to support and advance their marketing initiatives. This is a full-time permanent role based in London near Oxford Street, offering a hybrid working model with a blend of office and remote days.

Role Responsibilities

• Drive the creation and implementation of engaging activation projects across various market channels.
• Assist the brand marketing team in delivering compelling ABTL (above-the-line) campaigns.
• Ensure all creative work aligns with consumer insights, maintaining brand consistency and impact.
• Manage and monitor a multi-million-pound budget efficiently.
• Analyze brand performance metrics and track campaign effectiveness.
• Coordinate with internal stakeholders, business units, and agency partners to meet brand objectives.
• Oversee key brand communication channels, including social media platforms, collaborating closely with social and media buying teams.

Candidate Profile

• Personable and adept in project management, capable of juggling multiple projects and engaging with a diverse stakeholder network.
• Passionate about brand development and advocating for the customer perspective.
• Eager to learn and grow within a global marketing environment.
• Creative thinker, enthusiastic about contributing innovative ideas to campaign planning.
• Strong communicator with excellent verbal and written skills for managing stakeholders at all levels.
• Commercially minded with solid analytical abilities.
• Preferably with marketing experience in FMCG or alcoholic beverages and experience working with agency partners.

Working Environment

The role follows a hybrid work schedule, where employees are expected to be in the office Tuesdays, Thursdays, and one additional day while having two flexible work-from-home days.

Compensation and Benefits

• Annual bonus scheme.
• Double-matched pension contributions up to 10%.
• 32 annual leave days plus three public holidays, with substitution if the holidays fall on weekends.
• Life insurance coverage as per policy terms.
• Comprehensive critical illness insurance protection for employees and their families.
• Complimentary access to a range of Heineken's ciders and beers, including low and zero alcohol variants.
• Employee retail discount schemes.
• Wellbeing programs including mental health champion support, free counseling services, and participation in colleague networks for inclusion and support.
• Ample opportunities for personal and professional growth within the company.

Additional Information

This role encourages applicants who may not meet every listed qualification, emphasizing growth and the opportunity to unlock full potential. The company aims for diversity, inclusion, and innovation, supporting employees' career advancement in a vibrant business culture. Early application is advised as positions may close upon receiving sufficient interest. Reasonable accommodations are available upon request to support candidates with accessibility needs.

About The HEINEKEN Company

HEINEKEN is the world’s most international brewer, producing a broad portfolio of popular beers and ciders such as Birra Moretti, Strongbow, and Cruzcampo. The organization is focused on pioneering innovation in low and no alcohol drinks, sustainability, and community investment through their pub partners.