Activation Manager

About the Role

Join TVNZ as an Activation Manager and play a key role in advancing digital advertising innovation. You will lead the strategy for audience and programmatic activation to maximize the value of TVNZ's digital inventory, audience products, and advertising technology platforms, delivering exceptional outcomes for advertisers and audiences.

Role Overview

Reporting to the Head of Digital Revenue Solutions and Operations, you will steer TVNZ's audience and programmatic activation strategies. This involves executing, optimizing, and growing data-driven and programmatic advertising solutions, while developing activation strategies across major buying platforms and partners. Collaboration with Sales, Product, Data, and Commercial teams is essential to provide strategic guidance enabling advertisers to reach targeted audiences effectively through advanced segmentation and data use.

This is a fixed-term contract position lasting 12 months.

Candidate Profile

• At least 5 years of experience in programmatic advertising, audience activation, digital media, advertising technology, or related areas.
• In-depth knowledge of programmatic trading ecosystems, including DSPs, SSPs, identity solutions, and audience targeting techniques.
• Proven experience in managing audience and data activation strategies across purchasing platforms.
• Strong understanding of data-driven marketing and audience measurement principles.
• Familiarity with New Zealand's media and advertising environment.
• Awareness of privacy regulations, consent frameworks, and ethical data usage.
• Excellent analytical abilities with skill in interpreting data and converting insights into business opportunities.
• Experience assessing campaign and platform performance.
• Strong strategic planning skills and stakeholder relationship management.
• Effective presenter with excellent communication and persuasion skills.
• Customer-focused with a commercial perspective.
• Collaborative, relationship-driven mindset.
• Innovative thinker with intellectual curiosity.
• Self-driven with accountability and a sense of ownership.
• Capable of influencing others without formal authority.
• Resilient and adaptable, thriving in dynamic environments.

Additional Information

Applications will be reviewed regularly; early submission is encouraged. For more details, candidates may contact the Head of Talent Acquisitions at TVNZ.