SEO Lead

About Lamington Digital

Lamington Digital partners with ambitious brands as an independent digital marketing consultancy that operates without traditional agency bureaucracy, allowing for nimble and prompt client responsiveness. Their approach combines top industry talent with a "Low-Volume, High-Impact" method, functioning as an extension of client teams with transparency and accountability, focusing on growth beyond billable hours.

Company Philosophy

• Performance First: Emphasis on actual marketing results rather than presentations.
• Outcome Focused: Investments judged by impact through cross-channel attribution, not mere activity.
• AI-Led, Human Driven: Leveraging AI for automating routine tasks to enable strategic expert input.
• Nimble & Agile: Efficient, fast-moving structure that adapts swiftly to market changes and scales effectively.
• Top-Tier Talent: Hiring senior strategists who take ownership and create valuable outcomes.

Role Overview

This foundational leadership role requires owning the SEO function, shaping organic search and GEO strategies for Lamington. Best suited for a senior strategist from a large agency or corporate background aiming to build and scale SEO operations. Responsibilities include applying enterprise-level expertise to mid-market clients, resolving technical SEO challenges, and driving growth in e-commerce and marketplaces.

Key Responsibilities

• Lead comprehensive SEO and GEO strategic growth efforts for technical and complex client websites, including marketplaces, high SKU e-commerce, and lead generation platforms.
• Address challenging technical SEO issues such as technical debt, crawl inefficiencies, and indexing complications common to mid-market enterprises.
• Champion automation initiatives using AI tools like Claude and large language models, and leverage Google Search Console's features to optimize manual SEO processes for high margins and strategic impact.
• Manage backlink acquisition strategies and optimize on-page content to satisfy both human users and generative search engines.
• Provide mature consultancy to clients advising on investment prioritization, efficient inhouse operations, and scaling organic presence.

Candidate Requirements

• Minimum five years of proven SEO experience, particularly managing large, complex websites.
• Strong technical acumen capable of collaborating with developers, navigating sophisticated CMS platforms, and resolving technical SEO debt.
• A proactive and mature approach with a start-up mindset, eager to contribute to business growth beyond routine task management.
• Familiarity and enthusiasm for integrating new AI-driven workflows within the SEO landscape.

Benefits and Rewards

• Competitive salary structure with growth bonuses linked to company and client account success.
• Flexible working arrangements allowing fully remote or hybrid options anywhere across Australia, prioritizing impact over fixed office hours.
• Company investment in professional development through global conference attendance, mentoring, and advanced training courses.
• Support for personal passions and side projects including dedicated perks encouraging work-life balance.

Equal Opportunity

Lamington is committed to equal employment opportunities, valuing diversity and encourages candidates from all backgrounds to apply, regardless of whether all listed criteria are met.