Senior User Acquisition Specialist

About the Role

Join Snoonu as a Senior User Acquisition Specialist responsible for leading performance marketing campaigns within the Kuwait and Bahrain markets. Reporting to the Head of User Acquisition, you will oversee and implement paid channel strategies, optimize campaigns daily, and contribute to meeting growth objectives. This role requires a blend of precise campaign execution and data-driven insight generation.

Key Responsibilities

• Manage and fine-tune paid acquisition campaigns on paid search, social media, and app install platforms targeting Kuwait and Bahrain.
• Develop comprehensive campaign strategies including audience segmentation, bidding approaches, creative evaluation, and landing page coordination.
• Monitor daily key performance indicators to ensure campaigns meet expenditure and return goals such as CPI, CPA, and ROAS.
• Oversee allocated budgets with discipline, ensuring proper spend pacing and accurate reporting.
• Conduct structured A/B testing on creatives, target audiences, and bidding methods to enhance performance incrementally.
• Scout and propose new channel opportunities through test-and-learn initiatives in coordination with leadership.
• Stay informed about changes and best practices in advertising platforms and algorithms relevant to paid campaigns.
• Prepare detailed performance reports featuring actionable recommendations for executives and regional stakeholders.
• Collaborate with analysts to verify accurate attribution and cohort analysis.
• Work closely with creative teams to develop, test, and iterate on advertising materials tailored for specific regional audiences.
• Share effective practices and insights with user acquisition teams across different clusters to foster organizational growth.

Required Qualifications

• Minimum of 4 years of practical experience in paid user acquisition or performance marketing roles.
• Proficient in handling significant paid advertising budgets across a minimum of two major platforms, such as Google Ads, Facebook/Meta, TikTok, Apple Search Ads, or programmatic channels.
• Previous experience working in the GCC or broader MENA region is highly desirable.
• Experiential background in mobile app marketing is considered a distinct advantage.

Preferred Skills

• Strong analytical capabilities to interpret performance data and generate insightful reports.
• Hands-on skills in campaign setup, bid strategy management, and optimization across multiple digital ad platforms.
• Familiarity with mobile measurement technologies like AppsFlyer or Adjust, and understanding of attribution practices.
• Ability to independently handle multiple campaigns efficiently in a dynamic, fast-paced setting.
• Excellent communication skills in English; proficiency in Arabic is a plus.

About Snoonu

Snoonu is Qatar’s pioneering Super App delivering fast, integrated services including delivery, shopping, and more supported by advanced technology and a committed global team. The company aims to revolutionize daily life through innovative technology connecting communities in the region and beyond.

Culture and Values

• Customer Centricity: Always prioritize the customer experience.
• Integrity: Uphold honesty and ethical behavior consistently.
• Curiosity and Creativity: Innovate continuously with lasting impact.
• Leadership and Accountability: Lead by example and own your contributions.
• Efficiency: Prioritize smart work and effective results.
• Teamwork: Emphasize collaborative success and unity.

Employee Benefits and Work Environment

• Collaborate with a diverse global team.
• Support for learning and development including budgets for courses and tools.
• Empowered work culture with autonomy and ownership in tasks.
• Generous and flexible leave policies focused on employee wellness.
• Adoption of agile methodologies across teams.
• Certified as a Great Place to Work®, reflecting a respectful and empowering workplace.
• ISO certified for quality management and occupational health and safety standards.
• Commitment to sustainability and corporate social responsibility initiatives.
• Diversity and inclusion are integral, promoting equal opportunity and respect.

Join Us

Apply now to become part of a forward-thinking team where your impact is valued and your ideas shape the future. Be bold, be yourself, and thrive with Snoonu.