ਕੰਮ ਦਾ ਵੇਰਵਾ

About Nitro Software

Nitro is a global leader in SaaS solutions that streamline digital document workflows, offering products for PDF handling, eSigning, identity verification, and analytics. With over 3 million licensed users and more than 13,000 business clients worldwide, including 67% of the Fortune 500 companies, Nitro commits to superior customer success and change management.

Our Work Culture

Unified team focused on a shared mission, fostering a sense of belonging and contribution.
Ownership mentality promoting confidence, creativity, and solution-driven actions.
Customer accountability emphasizing trust and reliability in promises made.
Execution excellence with a passion for delivering innovative, high-quality results.
Courage to experiment and learn rapidly, embracing iteration over perfection.

Role Overview

The Senior Manager for Web Strategy & Performance will own the global web presence's effectiveness, enhancing user conversion, sales pipeline, and revenue streams. This pivotal position integrates digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid marketing performance. The role requires close collaboration with teams like Performance & Operations, Brand, Product Marketing, and eCommerce to optimize visitor acquisition, engagement, and conversion through every stage from initial contact to deal closure.

Key Responsibilities

Lead the development and refinement of Nitro’s web strategy focusing on maximizing conversions across acquisition and revenue paths.
Set and track critical web metrics such as visitor-to-lead conversion, demo/trial conversions, landing page outcomes, funnel progression, eCommerce earnings, and contribution to pipeline.
Identify areas hindering customer journey efficiency and prioritize initiatives to maximize impact on business objectives.
Create and execute a strategic roadmap for continuous conversion improvement and website performance growth.
Promote a customer-centered strategy built on qualitative and quantitative analyses of customer behaviors and intent.
Work across Product Marketing, Demand Generation, Brand, Product, UX, and Engineering to deliver an integrated digital experience.
Direct the experimentation and testing framework, designing and interpreting A/B and multivariate tests aimed at enhancing conversion rates and engagement.
Use behavioral analytics and funnel analysis to generate actionable optimization tactics, improving messaging, calls to action, page layouts, form designs, onboarding, and content.
Collaborate closely with paid marketing teams to align landing page strategies, conversion tracking, and funnel measurement with paid acquisition efforts.
Manage the nexus between paid traffic quality and web conversion efficiency to optimize spend effectiveness.
Partner with eCommerce to refine self-service purchase flows, including trial-to-paid conversion processes and checkout funnel enhancements, emphasizing a product-led growth approach.
Work with SEO and content teams to boost organic search visibility, engagement quality, and conversion effectiveness by aligning technical and content optimizations with conversion goals.
Monitor AI-driven discovery mechanisms to optimize content structure, presentation, and performance measurement.
Evaluate and prioritize all acquisition traffic sources based on conversion rates and return on investment.
Oversee web analytics, utilizing tools like GA4, Looker, HubSpot, Hotjar, and Optimizely, to produce actionable insights and comprehensive reports for leadership and Go-To-Market teams.

Desired Candidate Profile

Minimum of 10 years in areas involving web strategy, digital marketing performance, growth initiatives, and CRO, especially within SaaS, B2B technology, subscription services, or digital commerce sectors.
Proven track record demonstrating substantial improvements in website conversions, funnel efficiency, and revenue impact originating from web activities.
In-depth expertise in CRO methodologies, web analytics, SEO techniques, UX best practices, digital experimentation, and optimization of sales funnels.
Strong analytical skills with the ability to derive strategic insights from complex data sets.
Familiarity with digital tools including Google Analytics 4, HubSpot, Looker or Tableau, Optimizely or VWO, and content management systems.
Exceptional stakeholder engagement and communication capabilities at executive levels.
Understanding of product-led growth models or combined sales and self-service approaches.
Experience managing large-scale, multilingual websites serving global audiences.

Additional Benefits and Company Initiatives

Hybrid working arrangement combining in-person collaboration (three days per week) at global offices (Toronto, Dublin, Antwerp, Porto, Melbourne) with two days of remote work weekly.
Comprehensive benefits package including health, dental, vision insurance, wellness incentives, and pension or 401k matching depending on country.
An inclusive application process encouraging diverse candidate backgrounds with accommodations available throughout recruitment and employment.

Senior Manager, Web Strategy and Performance