Senior Executive - Graphic Designer

Job Overview

We are seeking a highly imaginative and detail-focused Senior Graphic Designer to spearhead visual communications across Purplle’s e-commerce platform. This role emphasizes crafting compelling, performance-driven creatives for the website, app, CRM, and marketing channels while safeguarding consistent brand representation.

Key Responsibilities

• Design homepage visuals, campaign landing pages, category banners, offer strips, widgets, and merchandising assets for both web and mobile app interfaces.
• Create platform assets that drive conversions aligned with business goals, seasonal promotions, and sales events.
• Maintain visual uniformity throughout all consumer interaction points within the Purplle ecosystem.
• Develop creatives for email campaigns, push notifications, WhatsApp, app notifications, and customer retention initiatives.
• Produce both static and animated creatives for performance marketing platforms such as Meta and Google.
• Continuously refine designs based on click-through rates, conversion metrics, engagement analytics, and campaign feedback.
• Convert campaign ideas into flexible design systems that scale across various formats and sizes.
• Collaborate closely with marketing, category, growth, and content teams to execute campaigns end-to-end.
• Preserve compelling visual storytelling while balancing business objectives and campaign performance.
• Utilize AI-driven tools like Midjourney, Firefly, ChatGPT, or comparable technologies to accelerate creative brainstorming and production.
• Investigate emerging design trends, motion graphics styles, and digital-first visual formats pertinent to beauty commerce.
• Handle concurrent projects efficiently, ensuring rapid delivery without sacrificing quality.
• Ensure flawless, pixel-perfect designs with organized files and ready-for-production outputs.
• Guide and mentor junior design team members to uphold overall creative standards.

Requirements

• 4 to 7 years of professional experience in graphic design, ideally within e-commerce, beauty, fashion, or direct-to-consumer brands.
• A robust portfolio demonstrating expertise in platform banners, CRM creatives, campaign visuals, and digital merchandising assets.
• Proficiency at an advanced level with Adobe Photoshop, Illustrator, and Figma.
• Familiarity with After Effects and Premiere Pro is advantageous.
• Deep understanding of typography, composition, hierarchy, and designs aimed at conversion optimization.
• Capability to thrive in fast-moving, high-volume environments with meticulous attention to detail.
• Experience or interest in AI-assisted creative workflows is a plus.

Preferred Skills

• Knowledge of e-commerce platform merchandising strategies.
• Expertise in CRM and lifecycle marketing design.
• Design experience supporting performance marketing campaigns.
• Strong visual sense aligned with beauty and fashion sectors.
• Skills in motion graphics and creating short-form video content.
• Usage of AI-assisted design processes and tools.

What We’re Looking For

• Excellent design thinking combined with a clear business perspective.
• Rapid execution capabilities without compromising creative quality.
• Proactive ownership and collaborative spirit.
• Flexibility to adapt design styles across varied brand tones and campaign needs.
• Passion for beauty industry trends and digital commerce.

Location

Based in Mumbai, Maharashtra with mandatory onsite work from office.