Preferred Relationship Manager - Retail Branch Banking

Role Overview

The position of Preferred Relationship Manager is within Retail Branch Banking focused on acquiring and managing High Net Worth Individual (HNI) customers under the Preferred programme. The role aims to enhance profitability by cross-selling bank products, expanding wallet share, and serving as a primary contact for financial services. Reporting directly to the Branch Manager, it involves moderate travel and individual contributor responsibilities in sales and portfolio management.

Key Responsibilities

• Identify and acquire new customers who meet defined product eligibility standards for the HNW portfolio.
• Increase portfolio value while maintaining hygiene and operational standards.
• Execute cross-selling strategies to meet customers' financial requirements and improve revenue streams.
• Manage customer attrition effectively and achieve predetermined revenue goals.
• Ensure all documentation is accurate and complies fully with KYC/AML regulations.
• Spot opportunities for cross-selling to increase overall wallet share and product usage.
• Improve penetration of income-generating products among clients.
• Deliver excellent customer service by resolving queries promptly within defined turnaround times.
• Proactively handle customer complaints and maintain timely, clear communication.
• Promote adoption of direct banking channels to facilitate smooth portfolio management and transitions.

Qualifications and Competencies

• Minimum educational requirement is graduation; post-graduation is preferred.
• Certifications such as AMFI, IRDA, and optionally NCFM are desirable.
• Strong sales and influencing skills combined with comprehensive knowledge of banking products.
• Efficient planning and organizational capabilities.
• Effective communication abilities and awareness of competitive banking trends.

Major Stakeholders

Interaction with customers, branch banking teams, operations, product development, asset and treasury teams, credit, insurance partners, asset management companies, and securities divisions.