Performance Marketing Assistant

About the Role

Join Primark as a Performance Marketing Assistant, collaborating closely with the Performance Marketing Manager and Officer to develop, execute, and oversee digital performance marketing campaigns. This role is ideal for someone eager to expand their skills in a dynamic retail setting and passionate about optimizing paid digital marketing channels.

Key Responsibilities

• Assist in planning, executing, and refining digital marketing campaigns focused on driving Click & Collect services, lead generation, and gift card sales.
• Coordinate localized marketing campaigns alongside retail and regional teams to ensure content accuracy and maximize marketing effectiveness.
• Maintain strong relationships with internal stakeholders to enhance the delivery and continuous improvement of digital marketing initiatives.
• Support research, testing, and launching of campaigns on new digital platforms to broaden audience engagement.
• Develop campaign briefs and oversee creative asset management for paid media across several digital channels.
• Track, analyze, and report campaign performances, offering insights and data-driven recommendations to optimize future campaigns.
• Support management of external agencies and channel partners, including budget monitoring, invoice handling, and performance reporting to key stakeholders.

Candidate Profile

• Possess 1–2 years of experience in performance marketing, with particular enthusiasm for paid digital advertising and campaign optimization.
• Demonstrated ability to use Meta Business Manager, Ads Manager, and Google Ads for campaign planning, execution, and monitoring.
• Strong analytical aptitude with experience in Google Analytics and other reporting tools to evaluate success and identify growth opportunities.
• Commercially minded with the ability to manage multiple projects, meet deadlines, and collaborate effectively across teams.
• Self-driven and proactive, able to work independently while also contributing positively to team efforts.
• Excellent communication, copywriting, and problem-solving skills to clearly convey insights and suggestions to stakeholders.

Culture and Benefits

Primark prioritizes its people, offering a supportive environment to help you perform at your best. Benefits include a pension scheme, 27 days paid leave plus bank holidays with the option to purchase an additional five days, Tax Saver Tickets, access to a fitness center, and a subsidized cafeteria. The culture embraces diversity and encourages you to bring your authentic self while supporting your career growth.

Additional Information

Primark is committed to accessibility and reasonable adjustments during recruitment, including extended assessment times, sign language interpretation, mobility access, and assistive technologies. Employment offers are contingent upon background checks, including right to work verification, references, education checks, and where applicable, criminal and financial screenings.

About Primark

Since opening the first store in Dublin in 1969, Primark has grown into a multinational retailer with a turnover exceeding £9bn, employing over 80,000 people across more than 440 stores in 17 countries. The company’s core values focus on caring for people, dynamic innovation, and collective success.