Marketing Coordinator

About the Company

First Quality is a family-run business with more than 35 years of history. What began as a small operation in McElhattan, Pennsylvania has expanded into a multi-company organization with over 5,000 employees. The business keeps its family-centered culture and entrepreneurial mindset while operating corporate offices in New York and Pennsylvania and eight manufacturing sites across the United States and Canada.

The company develops premium personal care and household products for major retailers and healthcare organizations. Its range includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence items, laundry detergents, fabric softeners, and dishwashing solutions. It also produces select raw materials and components used in these products, including flexible print and packaging materials. First Quality is driven by values of humility, unity, and integrity, and places a strong emphasis on innovation, learning, collaboration, and continuous improvement through its mission to Make Things Better®.

Role Overview

First Quality Home Care Products is looking for a Marketing Coordinator to work remotely. This position is focused on improving marketing operations, keeping day-to-day processes running smoothly, getting the most value from vendor tools, maintaining accurate budget records, and working closely with other teams so the Marketing Department can deliver programs efficiently and effectively.

Vendor and Tool Management

• Act as the main contact for marketing platforms such as Syndigo, Yogi, and Bazaarvoice, and ensure these systems are used to their full potential.
• Handle vendor onboarding, implementation, and ongoing optimization.
• Review vendor performance against service commitments and suggest improvements or changes when needed.
• Find ways to improve tool adoption through training, process integration, and use of available features.
• Keep clear documentation of workflows, user instructions, and best practices.

Process Improvement and Operational Support

• Lead efforts to simplify marketing workflows, remove delays, and improve turnaround time for deliverables.
• Create and maintain standard operating procedures for repeat marketing tasks.
• Work with partner teams to make sure new processes are adopted and sustained.
• Measure and share results from process improvements, including time savings and cost reductions.

Marketing Coordination

• Organize and schedule recurring category activities such as marketing meetings, QBRs, Category 101 updates in Seismic, and quarterly retail audits.
• Serve as the go-to resource for sampling campaigns, quarterly retail audits, and content syndication.
• Provide overall coordination and support for category marketing work to keep execution on track and aligned with priorities.

Budget and Spend Control

• Track marketing expenses, including eReq processing and invoice approvals.
• Maintain precise budget records and prepare regular spending updates for leadership.
• Identify opportunities to reduce costs without affecting quality or results.
• Follow financial policies and procedures to ensure compliance.

Performance Tracking and Insights

• Monitor operational KPIs tied to vendor usage, process efficiency, and budget performance.
• Share insights and recommendations to improve marketing operations and resource allocation.
• Support Marketing leadership in evaluating the return on investment of tools, campaigns, and operational initiatives.

Cross-Functional Collaboration

• Work closely with Sales, Category Management, Product Development, Finance, and IT to keep communication and execution aligned.
• Serve as the connection point between marketing and external vendors to coordinate deliverables, timelines, and quality expectations.
• Assist with cross-functional projects that require marketing operations expertise.

Culture and Working Style

• Demonstrate the behaviors expected under FQCP’s Cultural Pillars at all times.
• Show urgency, ownership, and accountability in completing work.
• Contribute to a cooperative, team-focused environment and support shared goals.
• Stay professional and flexible in a fast-moving environment.

Key Performance Indicators

• Rate of marketing tool utilization, measured by how many features are actively used.
• Percentage of marketing projects delivered on schedule.
• Stakeholder satisfaction measured through periodic surveys.
• Decrease in cycle time for recurring marketing activities.

Candidate Profile

The preferred candidate will hold a bachelor’s degree in marketing or have equivalent relevant experience, along with at least 2 years of experience in sales and marketing. Strong written and verbal communication skills are important, as is the ability to work independently and as part of a team. The role requires comfort interacting with all management levels, sound business and financial judgment, and a basic understanding of the consumer packaged goods industry.

Applicants should be highly proficient with Microsoft Office tools, especially Excel, Word, and PowerPoint, and should also be familiar with Salesforce, Marketing Cloud, and data analytics tools such as IRI. The ideal person is self-driven, organized, accurate, and attentive to detail, with strong grammar and visual consistency standards. A solid grasp of marketing fundamentals, current marketing trends, direct response marketing, analytical work, and campaign/project management is also expected. The role calls for strong problem-solving ability, the capacity to manage several projects at once in a fast-paced setting, and adaptability in a changing environment.

The job also requires normal mobility, manual dexterity, and normal visual and hearing ability. The candidate must be able to speak, read, and write English and perform basic math. Travel of about 30% is expected.

Benefits

• Competitive base pay with bonus opportunities
• Paid time off with a minimum of three weeks
• Medical, dental, and vision coverage beginning on day one
• 401(k) plan with employer match
• Paid parental leave
• Child and family care support, including a dependent care FSA with employer match up to $2,500
• Bundle of joy benefit, offering years’ worth of free diapers for team members with a new baby
• Tuition assistance
• Wellness program that can save up to $4,000 per year on insurance premiums
• Additional benefits beyond those listed above