Marketing Analyst

About Clay

Clay is dedicated to enabling organizations to convert growth concepts into tangible outcomes. We believe growth is a creative endeavor requiring unique ideas and continuous refinement. With AI accelerating execution and commoditizing tactics, originality remains the key competitive edge. We currently support thousands of clients including major names like Anthropic, Notion, Google, and Ramp, providing them with unique data, signals, and AI research to enhance market strategies.

In recent years, we've achieved impressive milestones: raising $100 million in a Series C round with top investors such as Sequoia, CapitalG, and First Round; surpassing $100 million in revenue; and being valued at $5 billion following a secondary employee tender offer. Our vibrant community encompasses over 11,000 customers, 150 integration partners, 125 agencies, and 30,000 Slack members. Our team members have diverse interests and backgrounds, enriching our unique culture. Employees have access to world-class coaching in creativity and management, and our work philosophy is guided by principles like negative maintenance and non-attached action. We've been featured in the NY Times, Forbes, and more.

Role Overview

The Marketing Analyst acts as the critical link between data analysis, insights, and strategic decision-making. Reporting to leadership and collaborating closely with marketing, sales, analytics engineering, GTM engineering, and finance teams, this position manages marketing metrics, reporting, and insight generation that illuminate the effectiveness of marketing initiatives.

Key Responsibilities

• Manage the overall health of the top-of-funnel process by tracking lead flow, detecting leaks, bottlenecks, or misrouting, and implementing fixes with GTM Engineering and marketing teams.
• Identify discrepancies between intended and actual funnel performance, quantify their business impact, and recommend solutions.
• Create operational reports and monitoring tools including alerts and anomaly detection to enable timely insight and action by leadership.
• Ensure data models, metric definitions, and funnel stage logic accurately reflect actual business processes in partnership with Analytics Engineering.
• Bridge communication between systems engineers (GTM Engineering) and data model owners (Analytics Engineering) to translate findings into pipeline and model improvements.
• Provide accurate funnel data and channel diagnostics to support attribution and goal-setting efforts involving Strategic Finance and GTM leadership.
• Deliver actionable, real-time insights on campaign and channel performance to inform ongoing marketing decisions beyond just periodic reviews.

Candidate Profile

• At least 5 years of experience in analytics, including a minimum of 3 years specializing in marketing analytics at a fast-growing SaaS company.
• Demonstrated skill in interpreting data to recommend actions that generate measurable business results.
• Expert-level SQL proficiency is mandatory; Python skills are highly desirable; experienced working with complex and large datasets.
• Strong knowledge of marketing funnels covering stages from customer acquisition through retention.
• Proven collaborative experience with cross-functional teams including marketing, sales, operations, and analytics engineering.
• Intellectual curiosity, persistence when tackling challenging problems, and agility in adapting conclusions as new information arises.
• Competence in BI tools such as Streamlit, Hex, and Sigma for designing and maintaining insightful dashboards with engaging visualizations.
• Comfortable working with AI-driven tools, capable of coding supplementary applications, and skilled at extracting personal efficiency gains from command-line interfaces and software agents.
• Preferred but not required: prior experience creating solutions within Clay’s platform.

Compensation

The pay range for this full-time on-site role is $145,000 to $200,000 annually.