Manager, Performance Marketing

About Player 15 Group and Team Culture

Player 15 Group, headquartered in downtown Phoenix, is the driving force behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center. The organization fosters a culture fueled by passion, creativity, innovation, and genuine care, putting its people at the core of all endeavors. The environment is fast-paced and collaborative, encouraging team members to contribute meaningfully to team success, fan experience, and community impact.

Role Overview

The Manager, Performance Marketing will be instrumental in supporting all aspects of Fan Development & Revenue Marketing at Player 15 Group. This role involves executing paid media strategies, coordinating cross-functionally, and analyzing campaign performance to drive ticket sales, fan acquisition, and engagement.

Key Responsibilities

• Collaborate closely with the Director and Senior Manager of Revenue Marketing & Fan Development alongside external media buying agencies to plan and optimize paid media campaigns aimed at boosting ticket revenue, acquiring fans, and increasing customer engagement.
• Work with agency partners on audience targeting, budget management, media scheduling, creative testing, frequency control, and conversion optimization.
• Act as the internal expert on campaign performance by continuously analyzing data and providing actionable recommendations to enhance efficiency and results.
• Oversee pacing, delivery, audience metrics, conversion data, and revenue impact, proactively identifying optimization opportunities.
• Review campaign reports regularly and translate findings into strategic insights for internal teams and external agencies.
• Ensure robust campaign measurement through precise tracking, tagging, attribution, and reporting frameworks.
• Maintain up-to-date knowledge of advertising platforms and best practices, offering hands-on support in campaign setup, quality assurance, trafficking, and troubleshooting when required.
• Support paid media initiatives across various channels including Meta, Google/YouTube, paid social, search, programmatic display/video, and emerging platforms.
• Partner with Business Intelligence and Lifecycle Marketing teams to create audience segmentation strategies using CRM, ticketing, behavioral, and first-party data.
• Analyze customer journey and campaign performance data to derive insights for optimization.
• Implement testing strategies across targeting, creative, messaging, bidding, placements, and conversion pathways.
• Develop and sustain recurring campaign performance reports and dashboards for key stakeholders.
• Identify strategies to improve acquisition cost efficiency, audience quality, retention, and fan lifetime value.
• Serve as a liaison connecting Marketing, Ticketing, Business Intelligence, and external agency teams operationally.
• Collaborate with creative and content teams to ensure alignment with platform best practices and campaign goals.
• Assist in planning campaigns tied to key organizational moments, ticket launches, and promotional events.
• Support fan development and retention by refining audience targeting, optimizing funnels, and shaping media strategies.

Qualifications and Experience

• Strong technical expertise in paid media platforms, campaign execution, optimization processes, and analytics.
• Proven experience managing campaigns within platforms such as Meta Ads Manager, Google Ads, The Trade Desk, or equivalent.
• Analytical skills capable of interpreting campaign data and transforming it into strategic recommendations.
• Knowledge of attribution models, conversion tracking, tagging, audience segmentation, and customer acquisition tactics.
• Experience partnering with external agencies while maintaining strategic and operational control internally.
• Ability to multitask across campaigns with meticulous attention to detail.
• Excellent communication and collaboration aptitude with diverse stakeholders.
• Comfortable adapting to a dynamic, live-event industry environment with shifting priorities.
• Familiarity with CRM systems, Ticketmaster, Google Analytics, Tableau, or similar platforms is preferred.
• Advanced proficiency in Microsoft Excel and reporting tools is favored.
• Preferred education: Bachelor's degree in Marketing, Advertising, Business, Analytics, Communications, or a closely associated discipline.
• 2 to 4 years of relevant experience in paid media, performance marketing, media strategy, or campaign analytics, ideally within sports, entertainment, live events, ticketing, or agency settings.
• Hands-on experience in executing and optimizing digital advertising campaigns is required.
• Experience in campaigns that drive revenue and achieve measurable acquisition and conversion KPIs is advantageous.
• Familiarity with ticketing, subscription, membership, or live event business models is highly preferred.

Work Environment and Culture

Player 15 Group prioritizes its people, encouraging a culture of ownership, initiative, and teamwork. The company fosters an in-person collaborative setting where employees feel empowered and connected. It offers growth opportunities and a working environment that employees enjoy being part of.

Employee Benefits

• Competitive medical, dental, vision, life, and disability insurance options.
• Paid vacation, sick leave, volunteer time, and company-recognized holidays.
• 401(k) retirement plan including company matching contributions.
• Numerous team engagements such as offsite events, catered meals, coffee and ice cream treats.
• Employee merchandise and discounts at official team shops and online stores.
• Complimentary tickets to games featuring the Phoenix Suns, Phoenix Mercury, Valley Suns, along with other local sporting and entertainment events when available.
• Access to onsite amenities including a full fitness center with locker rooms and showers, indoor/outdoor basketball courts, pickleball court, golf simulator and putting green, cafeteria, and collaborative spaces.

Diversity and Inclusion

Player 15 Group is an equal opportunity employer committed to diversity in its workforce. All qualified candidates will be considered equally regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, veteran status, or disability.

Additional Information

This job summary is intended to provide an overview and is not exhaustive. Duties, responsibilities, and activities may be adjusted with or without notice as business needs evolve.