Junior eCommerce Data Analyst

About Tottenham Hotspur Football Club

Founded in 1882, Tottenham Hotspur is a prestigious English football club competing in both the Premier League and Women’s Super League. The club boasts a global fanbase spanning multiple cultures and generations. Spurs are known for innovation, breaking barriers, and creating history. The club’s home is a cutting-edge stadium, opened in 2019, which acts as a vital hub for North Tottenham’s regeneration, generating 4,000 jobs and contributing £300 million annually to the local economy.

Role Purpose

The Junior eCommerce Data Analyst will provide key insights and reporting to support the eCommerce strategy and optimization efforts. This role involves maximizing the effectiveness of a new technology infrastructure for Spurs Shop, helping to improve overall performance.

Key Responsibilities

• Collaborate closely with the eCommerce Strategy & Insights Manager to analyse and optimize Spurs Shop’s business metrics and performance.
• Create clear, actionable reports and dashboards, conveying findings to both the eCommerce team and cross-department stakeholders.
• Partner with various departments to troubleshoot issues and enhance the customer shopping experience.
• Handle ad hoc data inquiries to support different teams.
• Discover growth opportunities and identify potential improvements in the user journey.
• Coordinate with the Business Analytics team to ensure consistent reporting across the club.
• Engage with the web development team and external data consultants to maintain and enhance tracking of user events.
• Participate in club-wide insight sharing sessions with other analysts.
• Stay informed on the latest trends and innovations in user experience, advertising, and technology by attending industry webinars and sharing relevant knowledge within the eCommerce team.

Required Qualifications and Experience

• Bachelor’s degree in Economics, Business, Marketing, Statistics, or a related field, with a minimum 2:2 grade or equivalent. Degree completion expected by Summer 2026.
• Some internship or entry-level experience in analytics, research, e-commerce, insights, or marketing roles.
• Strong communication skills in written, verbal, and visual formats.
• Good understanding of eCommerce fundamentals and key performance indicators, grasping the balance between traffic volume, conversion rates, and average order value.
• Basic conceptual knowledge of A/B testing methodologies.
• Advanced proficiency in Excel, including pivot tables, complex formulas like XLOOKUP, INDEX-MATCH, nested IF statements, and data manipulation.

Desirable Skills

• Experience working with eCommerce platforms such as Salesforce Commerce Cloud, BigCommerce, or Shopify.
• Familiarity with web analytics tools like Google Analytics 4 or Mixpanel.
• Understanding of basic statistics principles and ability to interpret statistical outputs such as coefficients and confidence intervals.
• Fundamental SQL query writing skills.
• Experience with business intelligence and data visualization tools, especially Tableau, Power BI, ThoughtSpot, or Looker, with a focus on Tableau going forward.

Personal Attributes

• Strong analytical mindset with effective problem-solving abilities.
• Forward-thinking, innovative, and willing to challenge existing norms by asking insightful questions like "why?" and "so what?"
• Respectful team player who values building positive relationships.
• Comfortable working independently and collaboratively.
• Pride in delivering high-quality work with responsibility and ownership.
• Excellent interpersonal skills, able to engage with stakeholders at all organizational levels.
• Detail-oriented with a curiosity and eagerness to learn new tools and methods.

Safeguarding & Recruitment Process

The club places great importance on safeguarding and follows rigorous safer recruitment procedures. Successful candidates will undergo proportionate background, DBS, and reference checks. Tottenham Hotspur is an inclusive employer and welcomes applicants regardless of age, disability, gender, race, ethnicity, religion, or sexual orientation.

Reasonable Adjustments

Tottenham Hotspur is committed to accessibility and will provide suitable accommodations throughout the recruitment process for candidates with disabilities or special requirements. Early application is advised as the vacancy may close before the deadline due to volume of applications or business needs.