Junior Creative Strategist

About Noom

Noom is a consumer-focused digital health company dedicated to helping people build healthier habits and live longer, better lives. The organization combines content, coaching, community, and clinical support with science and technology to create lasting behavior change. As a fast-growing company, Noom emphasizes meaningful impact, collaboration, and high-caliber talent.

Team Context

The Marketing team is responsible for driving growth by connecting people with programs that support healthier living. Within that group, the performance creative function plays a central role by transforming ideas into direct-response advertising that turns interest into action.

Role Overview

Noom is seeking a Performance Creative Strategist to support its Growth Marketing team. The role focuses on developing strong-performing creative for paid acquisition channels by creating creative briefs, drafting UGC scripts, and contributing throughout the full creative process from insight gathering to production and launch.

This position suits someone who is proactive, detail-oriented, naturally curious, and comfortable taking ownership while working closely with cross-functional partners. You will collaborate with Marketing, Product, and Legal teams to turn technical product information and regulatory needs into advertising that is clear, persuasive, and easy to understand. The role blends creative thinking with commercial goals to help campaigns grow while staying aligned with brand and compliance standards.

You will have the chance to independently lead smaller projects while also supporting larger strategic efforts, reporting to the Senior Creative Strategist and contributing to the expansion of Noom’s creative performance capability.

Responsibilities

• Lead the daily creative direction for Noom’s evergreen paid campaigns across Meta, Pinterest, TikTok, and other channels, covering the process from concepting and briefing through final approval.
• Prepare clear and actionable creative briefs that convert business objectives into guidance for designers and outside partners.
• Review account trends, customer feedback, and competitor activity to inform creative direction.
• Work closely with designers, media buyers, and agencies to move concepts from idea stage into final production.
• Test new concepts continuously and refine creative based on performance results.
• Keep the content pipeline strong so that the right assets are always ready and active in market.
• Coordinate schedules and organize workstreams to ensure production stays on track.
• Use AI tools in the workflow to improve understanding and speed up execution.

Requirements

• At least 2–3+ years of experience in creative strategy, performance creative, or a related area such as media buying, art direction, or DTC copywriting.
• Practical experience briefing or producing direct-response advertising, user-generated content, or testimonial-style creative.
• Strong written communication skills and the ability to write effective creative briefs.
• Experience collaborating with designers and/or external creative partners.
• Prior experience at a DTC, digital-first, or high-growth startup brand is preferred.
• Comfort with ambiguity, rapid testing, and a fast-paced, high-volume creative environment.

Perks & Benefits

• Market-aligned compensation tied to role impact, experience, skills, qualifications, and location.
• 401(k) with company match.
• Paid holidays, generous PTO, Summer Fridays, and a company-wide Summer Break week.
• Medical coverage for employees and families, including a premium-free plan option, plus dental, vision, and life insurance.
• Paid parental leave.
• Stock awards, a performance-based bonus, and access to Noom products.

Additional Information

The base salary range for this position is $59,130 to $77,300 per year. Final compensation depends on job-related factors such as experience, skills, qualifications, and location.

This role is available for Noom’s NYC or Princeton office locations and follows a hybrid schedule with 2 days per week on-site.

Noom is a whole-person health platform focused on helping people live better and longer. Its offerings span weight management, diabetes prevention, GLP-1 support, menopause, longevity, and more, serving millions through health plans, employers, and direct-to-consumer channels. The company is recognized for its people-first culture and has been named a Best Place to Work by Inc., Fortune, Glassdoor, and Quartz, including honors related to technology and diversity.

To protect candidates from hiring scams, Noom states that official communication comes only from @noom.com email addresses. They warn applicants to ignore messages from other domains such as @noom.team. Noom does not request personal payments, does not require equipment purchases, does not conduct interviews or messaging through Microsoft Teams, and does not issue offers without a multi-step process that includes phone, Zoom, in-person interviews, and references.