Junior Creative

About Fraggell

Fraggell is a performance-focused creative agency dedicated to scaling direct-to-consumer (DTC) brands with seven to eight-figure revenues. Based in Manchester, our in-house studio works alongside remote collaborators to deliver Meta and TikTok advertising creatives that drive revenue rather than just impressions.

Role Overview

This position is ideal for an individual at the outset of their creative strategy journey who is passionate about digital ads. Working directly with an experienced Creative Strategist, you will support a portfolio of DTC brands, cultivating your skills through hands-on experience and feedback.

Key Responsibilities

• Assist a Creative Strategist in managing multiple DTC client accounts.
• Conduct in-depth research into customer behavior via reviews, forums, competitor ads, and comments to extract actionable insights for concept development.
• Manage the creation and variation of mashups, static visuals, and script options independently.
• Create hooks and script variations from approved concepts, progressively developing your own ideas as you grow.
• Learn to apply the awareness ladder for crafting strategies tailored to different stages of customer awareness.
• Analyze performance data using Motion and Ads Manager to identify trends that inform concept sessions.
• Participate in pre-production, gaining insight into casting, location, and format selection decisions.
• Review user-generated content (UGC) footage to identify usable material.
• Maintain an organized swipe file comprising successful ads and relevant cultural content.
• Support on-set activities during in-person shoots, assisting the strategist with directing.

Qualifications & Skills

• Up to one year of experience in digital marketing, paid social, content creation, creative strategy, or video production including internships, freelance, or personal projects.
• An intuitive feel for what elements make advertisements effective, even if frameworks are still learning.
• Proficiency in authentic, conversational writing styles rather than corporate language.
• Excellent attention to detail and organizational skills, managing multiple projects from day one.
• Highly receptive to feedback with a genuine desire to improve continuously.
• Passion for eCommerce, advertising, and performance marketing, demonstrated by engagement with Meta’s Ad Library, marketing podcasts, and creative experimentation in spare time.

Preferred Experience

• Familiarity with performance creative or paid media agencies in any role.
• Experience using creative analytics or ad library tools such as Motion or Foreplay.
• Background in writing UGC scripts or producing low-fi video content, even if personal projects.
• Basic insight into how creative elements influence ad delivery on Meta platforms.

Compensation & Benefits

• Starting salary from £28000 annually, depending on experience.
• Manchester-based position with flexible work options including up to two days per week remote.
• Provision of a MacBook from the first day.
• 28 days of paid holiday annually.
• Close mentoring by an experienced strategist with a clear advancement path to a full Creative Strategist role.
• A relaxed workplace culture focused on meaningful work without corporate formalities.
• Opportunity for real ownership of creative projects influencing high-budget accounts and seeing tangible results.

Work Schedule

Working hours are from 9:00 AM to 5:00 PM GMT.